Refurbished electronics marketplaces:Which are most popular?
In September 2026, Back Market was the most searched refurbished electronics marketplace worldwide, accounting for 87.4% of all searches among the five marketplaces we track. When we checked with ChatGPT and Google AI Overviews, Back Market was mentioned most often, in four of the five answers. Back Market was recommended most often, coming first in all three responses that gave a list.
Back MarketShare of searches 87.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
musicMagpieShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SwappaShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
ReebeloShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd- DecluttrShare of searches 0.12%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top refurbished electronics marketplaces in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Back Market was mentioned most often, in four of the five answers. Back Market was recommended most often, coming first in all three answers that gave a list. Reebelo was second, and Swappa was third. musicMagpie, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Back Market1st
- Reebelo2nd
- Swappa3rd
- musicMagpie–
- Decluttr–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Back Market4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Swappa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Reebelo2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- musicMagpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Decluttr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about refurbished electronics marketplaces
5 answers
Asked ChatGPT
“Where should I buy a refurbished phone?”
Asked ChatGPT
“What are the best sites for refurbished electronics?”
Asked ChatGPT
“What's the best place to sell my old phone for cash?”
Searched Google, AI Overview
“refurbished iphone”
Searched Google, AI Overview
“refurbished phones”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which refurbished electronics marketplaces do people search for most?
This chart shows how often people search Google for each refurbished electronics marketplace by name. Each line represents a brand's share of searches for all five refurbished electronics marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Back Market, musicMagpie, Swappa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Back Market | musicMagpie | Swappa | Reebelo | Decluttr |
|---|---|---|---|---|---|
| Oct 2025 | 88.7% | 4.4% | 4.4% | 2.4% | 0.18% |
| Nov 2025 | 89.5% | 4.4% | 3.6% | 2.4% | 0.12% |
| Dec 2025 | 88.7% | 4.4% | 4.4% | 2.4% | 0.14% |
| Jan 2026 | 87.9% | 4.3% | 5.3% | 2.4% | 0.14% |
| Feb 2026 | 86.6% | 5.2% | 5.2% | 2.9% | 0.14% |
| Mar 2026 | 85.6% | 5.1% | 6.3% | 2.8% | 0.17% |
| Apr 2026 | 87% | 5.2% | 5.2% | 2.3% | 0.17% |
| May 2026 | 86.6% | 5.2% | 5.2% | 2.9% | 0.17% |
| Jun 2026 | 87% | 5.2% | 5.2% | 2.3% | 0.17% |
| Jul 2026 | 87% | 5.2% | 5.2% | 2.3% | 0.14% |
| Aug 2026 | 88.3% | 5.3% | 4.3% | 1.9% | 0.12% |
| Sep 2026 | 87.4% | 5.3% | 5.3% | 1.9% | 0.12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.4% | 5M | 0% | -0.8 points | |
| 2, held 2nd | 5.3% | 301K | 0% | -0.1 points | |
| 3, held 3rd | 5.3% | 301K | +22.4% | +0.9 points | |
| 4, held 4th | 1.9% | 110K | 0% | 0 points | |
| 5, held 5th | 0.12% | 6.6K | 0% | 0 points |
87.4%
Held 1st. 5M estimated branded searches, 0% vs prior month. Share -0.8 points.
5.3%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Swappa5.3%
Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +0.9 points.
4.
Reebelo1.9%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
5.Decluttr
0.12%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among refurbished electronics marketplaces worldwide?
5 brands
In September 2026, Back Market was the most searched among refurbished electronics marketplaces worldwide, with an estimated 5M branded searches, 87.4% of all searches for the five we track. musicMagpie is in 2nd place, 82.2 percentage points behind at 5.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Back Market | 88.7% → 87.4% | 89.5%Nov 2025 | 85.6%Mar 2026 | 1st |
| musicMagpie | 4.4% → 5.3% | 5.3%Aug 2026 | 4.3%Jan 2026 | 2nd |
| Swappa | 4.4% → 5.3% | 6.3%Mar 2026 | 3.6%Nov 2025 | 3rd |
| Reebelo | 2.4% → 1.9% | 2.9%Feb 2026 | 1.9%Sep 2026 | 4th |
| Decluttr | 0.18% → 0.12% | 0.18%Oct 2025 | 0.12%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Back Market’s share of searches among refurbished electronics marketplaces worldwide decreased from 88.7% to 87.4%.
- Across the 12 months ending September 2026, musicMagpie’s share of searches among refurbished electronics marketplaces worldwide increased from 4.4% to 5.3%.
- Across the 12 months ending September 2026, Swappa’s share of searches among refurbished electronics marketplaces worldwide increased from 4.4% to 5.3%.
- Across the 12 months ending September 2026, Back Market’s share of searches among refurbished electronics marketplaces worldwide peaked at 89.5% in November 2025 and was lowest at 85.6% in March 2026.
- Across the 12 months ending September 2026, Swappa’s share of searches among refurbished electronics marketplaces worldwide peaked at 6.3% in March 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Reebelo and Decluttr held steady: their share of searches among refurbished electronics marketplaces worldwide each moved less than 0.5 percentage points.
How did search popularity change for refurbished electronics marketplaces worldwide in September 2026?
5 changes
In September 2026, Swappa gained share of searches among refurbished electronics marketplaces worldwide, from 4.3% to 5.3%.
In September 2026, Back Market lost share of searches among refurbished electronics marketplaces worldwide, from 88.3% to 87.4%.
Estimated monthly branded searches for musicMagpie worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.
Estimated monthly branded searches for Decluttr worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
Estimated monthly branded searches for Reebelo worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
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