Back Market vs Swappa:Which is searched more?
In September 2026, Back Market had more branded searches than Swappa among refurbished electronics marketplaces worldwide. Back Market had about 5 million branded searches, while Swappa had 301,000. Back Market made up 87.4% of all refurbished electronics marketplace searches we track, and Swappa accounted for 5.3%. These are worldwide searches for English-language branded terms.
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Is Back Market or Swappa more popular in search?
Compare the marketplaces people buy refurbished phones and electronics from or sell old devices to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Back Market, Swappa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Back Market | musicMagpie | Swappa | Reebelo | Decluttr |
|---|---|---|---|---|---|
| Oct 2025 | 88.7% | 4.4% | 4.4% | 2.4% | 0.18% |
| Nov 2025 | 89.5% | 4.4% | 3.6% | 2.4% | 0.12% |
| Dec 2025 | 88.7% | 4.4% | 4.4% | 2.4% | 0.14% |
| Jan 2026 | 87.9% | 4.3% | 5.3% | 2.4% | 0.14% |
| Feb 2026 | 86.6% | 5.2% | 5.2% | 2.9% | 0.14% |
| Mar 2026 | 85.6% | 5.1% | 6.3% | 2.8% | 0.17% |
| Apr 2026 | 87% | 5.2% | 5.2% | 2.3% | 0.17% |
| May 2026 | 86.6% | 5.2% | 5.2% | 2.9% | 0.17% |
| Jun 2026 | 87% | 5.2% | 5.2% | 2.3% | 0.17% |
| Jul 2026 | 87% | 5.2% | 5.2% | 2.3% | 0.14% |
| Aug 2026 | 88.3% | 5.3% | 4.3% | 1.9% | 0.12% |
| Sep 2026 | 87.4% | 5.3% | 5.3% | 1.9% | 0.12% |
How has the Back Market and Swappa comparison changed over the last 12 months?
3 findings
- Back Market was ahead of Swappa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Back Market’s share of searches among refurbished electronics marketplaces worldwide moved from 88.7% to 87.4%, and its estimated monthly branded searches held steady at 5M.
- Across the 12 months ending September 2026, Swappa’s share of searches among refurbished electronics marketplaces worldwide moved from 4.4% to 5.3%, and its estimated monthly branded searches moved from 246K to 301K.
How did search popularity change for refurbished electronics marketplaces worldwide in September 2026?
2 changes
In September 2026, Swappa gained share of searches among refurbished electronics marketplaces worldwide, from 4.3% to 5.3%.
In September 2026, Back Market lost share of searches among refurbished electronics marketplaces worldwide, from 88.3% to 87.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Back Market’s and Swappa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Back Market
2 branded search terms
- back market
- backmarket
Swappa
1 branded search term
- swappa
Other head-to-heads among refurbished electronics marketplaces
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