Propercorn vs SkinnyPop:Which is more popular by branded search?
In August 2026, SkinnyPop had more branded searches than Propercorn among popcorn brands worldwide. SkinnyPop was estimated to have 14.8K branded searches compared to Propercorn’s 720, and held an 18.6% Share of Search versus Propercorn’s 0.91%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Propercorn or SkinnyPop?
Compare the popcorn brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SkinnyPop, Propercorn. The figures are in the table below the chart.
View monthly share of search table
| Month | Orville Redenbacher's | Newman's Own | SkinnyPop | Pop Secret | Act II | Propercorn |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.8% | 23.4% | 15.7% | 10.5% | 7% | 0.62% |
| Nov 2025 | 39.2% | 21.4% | 21.4% | 9.5% | 7.8% | 0.69% |
| Dec 2025 | 43.3% | 19.3% | 19.3% | 10.6% | 7.1% | 0.42% |
| Jan 2026 | 38.9% | 21.3% | 21.3% | 9.5% | 7.8% | 1.2% |
| Feb 2026 | 35.2% | 28.8% | 19.2% | 8.6% | 7% | 1.1% |
| Mar 2026 | 42% | 22.9% | 18.8% | 8.4% | 6.8% | 1.1% |
| Apr 2026 | 42% | 22.9% | 18.8% | 8.4% | 6.8% | 1.1% |
| May 2026 | 39.7% | 21.7% | 21.7% | 7.9% | 7.9% | 1.1% |
| Jun 2026 | 33.3% | 22.3% | 27.3% | 8.1% | 8.1% | 0.89% |
| Jul 2026 | 31.2% | 25.5% | 25.5% | 9.3% | 7.6% | 0.83% |
| Aug 2026 | 34.1% | 27.9% | 18.6% | 10.2% | 8.3% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
How has the Propercorn and SkinnyPop comparison changed over the last 12 months?
3 findings
- SkinnyPop was ahead of Propercorn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Propercorn’s estimated Share of Search among popcorn brands worldwide moved from 0.62% to 0.91%, and its estimated monthly branded searches moved from 480 to 720.
- Across the 11 months ending August 2026, SkinnyPop’s estimated Share of Search among popcorn brands worldwide moved from 15.7% to 18.6%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for popcorn brands worldwide in August 2026?
2 changes
In August 2026, SkinnyPop lost estimated Share of Search among popcorn brands worldwide, from 25.5% to 18.6%.
Estimated monthly branded searches for Propercorn worldwide rose 50% over 11 measured months, from 480 to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Propercorn’s and SkinnyPop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Propercorn
1 branded search term
- propercorn popcorn
SkinnyPop
1 branded search term
- skinnypop popcorn
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.