Brandwave

Poki vs Xbox Game Pass:Which is more popular?

In September 2026, Poki had more branded searches than Xbox Game Pass among online game platforms worldwide. Poki had about 124 million branded searches, while Xbox Game Pass had 1.5 million. Poki made up 44.6% of all online game platform searches we track, and Xbox Game Pass accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about online game platforms, Poki and Xbox Game Pass each appeared in four of the five answers. Xbox Game Pass was mentioned before Poki in three out of five answers.

Among online game platforms worldwide in September 2026

Who do people search for more?

Poki, about 83 searches for every 1 for Xbox Game Pass

Poki 124M searchesXbox Game Pass 1.5M searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Poki in 4 of 5Xbox Game Pass in 4 of 5

Who does AI recommend more?

Xbox Game Pass, named ahead of Poki in 3 of 5 answers

Xbox Game Pass first in 3Poki first in 2

Follow Poki vs Xbox Game Pass and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top online game platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Poki was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Xbox Game Pass was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Xbox Game Pass was listed before Poki in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Steam1st
  2. Epic Games2nd
  3. Roblox3rd
  4. GeForce Now4th
  5. Poki5th
  6. Xbox Game Pass6th
  7. Amazon Luna7th
  8. CrazyGames8th
  9. Minecraft–
  10. EA–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Epic Games5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Steam5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Poki4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xbox Game Pass4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roblox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GeForce Now3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CrazyGames2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazon Luna2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Minecraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • EA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online game platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Poki or Xbox Game Pass more popular in search?

This chart shows how often people search Google for Poki and Xbox Game Pass by name. Each line represents a brand's share of searches for all ten online game platforms we track, month by month, from English-language searches worldwide.

Poki and Xbox Game Pass among online game platforms worldwide, by month

Share of searches by month for Poki, Xbox Game Pass. The figures are in the table below the chart.

View monthly share of searches table
MonthPokiRobloxCrazyGamesMinecraftEpic GamesGeForce NowEAXbox Game PassAmazon LunaSteam
Oct 202540.4%32.9%12.1%8.1%3.6%0.6%0.89%1.1%0.15%0.07%
Nov 202535.5%35.5%13.1%8.8%4.8%0.79%0.64%0.64%0.24%0.09%
Dec 202536.6%29.8%9%9%13.4%0.81%0.54%0.54%0.16%0.11%
Jan 202635.3%35.3%10.6%10.6%5.8%0.78%0.64%0.64%0.19%0.11%
Feb 202639.4%32.5%11.9%9.7%4.3%0.71%0.59%0.59%0.18%0.1%
Mar 202642.4%28.4%12.7%10.4%3.8%0.77%0.63%0.63%0.13%0.08%
Apr 202644.7%30%11%9%3.3%0.66%0.54%0.54%0.2%0.07%
May 202643.3%29%13%8.7%3.9%0.64%0.64%0.64%0.16%0.09%
Jun 202644.7%29.9%11%9%3.3%0.66%0.66%0.44%0.2%0.2%
Jul 202648.2%26.4%9.7%9.7%3.6%0.71%0.71%0.47%0.26%0.26%
Aug 202646.9%25.7%11.5%9.4%4.2%0.85%0.69%0.46%0.21%0.14%
Sep 202644.6%29.9%10.9%9%3.3%0.81%0.66%0.54%0.2%0.07%

How has the Poki and Xbox Game Pass comparison changed over the last 12 months?

3 findings
  • Poki was ahead of Xbox Game Pass in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Poki’s share of searches among online game platforms worldwide moved from 40.4% to 44.6%, and its estimated monthly branded searches held steady at 124M.
  • Across the 12 months ending September 2026, Xbox Game Pass’ share of searches among online game platforms worldwide moved from 1.1% to 0.54%, and its estimated monthly branded searches moved from 3.4M to 1.5M.

How did search popularity change for online game platforms worldwide in September 2026?

2 changes

  1. In September 2026, Poki lost share of searches among online game platforms worldwide, from 46.9% to 44.6%.

  2. Estimated monthly branded searches for Xbox Game Pass worldwide fell 55.2% over 12 measured months, from 3.4M to 1.5M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Poki’s and Xbox Game Pass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Poki

1 branded search term

  • poki

Xbox Game Pass

1 branded search term

  • xbox game pass

How the Brand Demand Index is measured

Other head-to-heads among online game platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free