Placer.ai vs SafeGraph:Which is more popular by branded search?
In August 2026, Placer.ai had more branded searches than SafeGraph among foot traffic analytics platforms worldwide. Placer.ai was estimated to have 9.9K branded searches compared to SafeGraph’s 1K, and held a 16.1% Share of Search versus SafeGraph’s 1.6%. These are worldwide searches for English-language branded terms.
Follow Placer.ai vs SafeGraph and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Placer.ai or SafeGraph?
Compare the platforms that measure visits to physical places. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Placer.ai, SafeGraph. The figures are in the table below the chart.
View monthly share of search table
| Month | Foursquare | Placer.ai | SafeGraph | Unacast | Advan |
|---|---|---|---|---|---|
| Oct 2025 | 76.3% | 18.7% | 3% | 1.6% | 0.33% |
| Nov 2025 | 80% | 16% | 2.5% | 1.3% | 0.22% |
| Dec 2025 | 82.8% | 13.5% | 2.2% | 1.2% | 0.29% |
| Jan 2026 | 79.9% | 16% | 2.5% | 1.3% | 0.34% |
| Feb 2026 | 82.9% | 13.6% | 2.1% | 1.1% | 0.29% |
| Mar 2026 | 85.9% | 11.6% | 1.5% | 0.78% | 0.25% |
| Apr 2026 | 83% | 13.6% | 2.1% | 0.99% | 0.36% |
| May 2026 | 83.3% | 13.6% | 1.8% | 0.99% | 0.29% |
| Jun 2026 | 80% | 16% | 2.5% | 1.2% | 0.34% |
| Jul 2026 | 77.2% | 18.9% | 2% | 1.4% | 0.5% |
| Aug 2026 | 80.3% | 16.1% | 1.6% | 1.4% | 0.63% |
| Sep 2026 | — | — | — | — | — |
How has the Placer.ai and SafeGraph comparison changed over the last 12 months?
3 findings
- Placer.ai was ahead of SafeGraph in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Placer.ai’s estimated Share of Search among foot traffic analytics platforms worldwide moved from 18.7% to 16.1%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
- Across the 11 months ending August 2026, SafeGraph’s estimated Share of Search among foot traffic analytics platforms worldwide moved from 3% to 1.6%, and its estimated monthly branded searches moved from 2.4K to 1K.
How did search popularity change for foot traffic analytics platforms worldwide in August 2026?
2 changes
In August 2026, Placer.ai lost estimated Share of Search among foot traffic analytics platforms worldwide, from 18.9% to 16.1%.
Estimated monthly branded searches for SafeGraph worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Placer.ai’s and SafeGraph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.