Place Exchange vs Vistar Media:Which is more popular by branded search?
In August 2026, Vistar Media had more branded searches than Place Exchange among digital out of home platforms worldwide. Vistar Media was estimated to have 3.6K branded searches compared to Place Exchange’s 720, and held a 25.1% Share of Search versus Place Exchange’s 5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Place Exchange or Vistar Media?
Compare the platforms that buy digital billboard space. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vistar Media, Place Exchange. The figures are in the table below the chart.
View monthly share of search table
| Month | Clear Channel Outdoor | Vistar Media | Broadsign | Hivestack | Place Exchange |
|---|---|---|---|---|---|
| Oct 2025 | 49.3% | 21.9% | 14.4% | 9.5% | 5% |
| Nov 2025 | 45.5% | 20.2% | 16.3% | 9% | 9% |
| Dec 2025 | 46.5% | 20.4% | 16.9% | 9.2% | 7% |
| Jan 2026 | 48.5% | 21.6% | 14.4% | 9.6% | 6% |
| Feb 2026 | 58.5% | 17.4% | 11.6% | 7.7% | 4.8% |
| Mar 2026 | 47.1% | 20.9% | 16.9% | 9.3% | 5.8% |
| Apr 2026 | 48.3% | 21.5% | 17.3% | 7.7% | 5.2% |
| May 2026 | 44.7% | 24.4% | 16.2% | 8.8% | 6% |
| Jun 2026 | 45.1% | 24.6% | 16.4% | 8.9% | 4.9% |
| Jul 2026 | 44.5% | 24.3% | 19.6% | 6.7% | 4.9% |
| Aug 2026 | 46.1% | 25.1% | 16.8% | 7% | 5% |
| Sep 2026 | — | — | — | — | — |
How has the Place Exchange and Vistar Media comparison changed over the last 12 months?
3 findings
- Vistar Media was ahead of Place Exchange in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Place Exchange’s estimated Share of Search among digital out of home platforms worldwide held steady at 5%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 11 months ending August 2026, Vistar Media’s estimated Share of Search among digital out of home platforms worldwide moved from 21.9% to 25.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for digital out of home platforms worldwide in August 2026?
2 changes
In August 2026, Vistar Media gained estimated Share of Search among digital out of home platforms worldwide, from 24.3% to 25.1%.
Estimated monthly branded searches for Place Exchange worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Place Exchange’s and Vistar Media’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Place Exchange
1 branded search term
- place exchange
Vistar Media
1 branded search term
- vistar media
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.