Brandwave

Palo Alto Networks Prisma Access vs Tailscale:Which is more popular?

In September 2026, Tailscale had more branded searches than Palo Alto Networks Prisma Access among zero trust network access platforms worldwide. Tailscale had about 1.5 million branded searches, while Palo Alto Networks Prisma Access had 320. Tailscale made up 85.8% of all zero trust network access platform searches we track, and Palo Alto Networks Prisma Access accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about zero trust network access platforms, Palo Alto Networks Prisma Access appeared in four of the five answers and Tailscale in three. Palo Alto Networks Prisma Access was mentioned before Tailscale in three out of five answers.

Among zero trust network access platforms worldwide in September 2026

Who do people search for more?

Tailscale, about 4700 searches for every 1 for Palo Alto Networks Prisma Access

Tailscale 1.5M searchesPalo Alto Networks Prisma Access 320 searches

Who does AI mention more?

Palo Alto Networks Prisma Access, mentioned in 4 of 5 answers, Tailscale in 3

Palo Alto Networks Prisma Access in 4 of 5Tailscale in 3 of 5

Who does AI recommend more?

Palo Alto Networks Prisma Access, named ahead of Tailscale in 3 of 5 answers

Palo Alto Networks Prisma Access first in 3Tailscale first in 2

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Top zero trust network access platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Palo Alto Networks Prisma Access was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tailscale was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Palo Alto Networks Prisma Access was listed before Tailscale in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zscaler Private Access1st
  2. Twingate2nd
  3. Palo Alto Networks Prisma Access3rd
  4. Tailscale4th
  5. NordLayer5th
  6. OpenVPN–
  7. GoodAccess–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Twingate4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zscaler Private Access4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Palo Alto Networks Prisma Access4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tailscale3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordLayer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OpenVPN0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoodAccess0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about zero trust network access platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Palo Alto Networks Prisma Access or Tailscale more popular in search?

This chart shows how often people search Google for Palo Alto Networks Prisma Access and Tailscale by name. Each line represents a brand's share of searches for all seven zero trust network access platforms we track, month by month, from English-language searches worldwide.

Palo Alto Networks Prisma Access and Tailscale among zero trust network access platforms worldwide, by month

Share of searches by month for Tailscale, Palo Alto Networks Prisma Access. The figures are in the table below the chart.

View monthly share of searches table
MonthTailscaleOpenVPNTwingateNordLayerGoodAccessZscaler Private AccessPalo Alto Networks Prisma Access
Oct 202559%34%5.3%1.3%0.17%0.2%0.03%
Nov 202564.6%30.1%3.9%0.96%0.15%0.23%0.02%
Dec 202565.1%30.4%3.2%0.96%0.13%0.15%0.03%
Jan 202671.5%22.8%4.3%1.1%0.14%0.16%0.02%
Feb 202676.6%19.8%2.5%0.76%0.1%0.15%0.03%
Mar 202672.8%23%3%0.89%0.12%0.14%0.03%
Apr 202676.7%19.7%2.5%0.77%0.1%0.15%0.04%
May 202676.7%19.7%2.5%0.77%0.12%0.12%0.04%
Jun 202676.8%19.6%2.5%0.76%0.12%0.12%0.05%
Jul 202682.8%14.4%1.8%0.68%0.11%0.11%0.07%
Aug 202683%14.3%1.8%0.68%0.11%0.09%0.05%
Sep 202685.8%11.9%1.6%0.57%0.09%0.09%0.02%

How has the Palo Alto Networks Prisma Access and Tailscale comparison changed over the last 12 months?

3 findings

How did search popularity change for zero trust network access platforms worldwide in September 2026?

1 change

  1. In September 2026, Tailscale gained share of searches among zero trust network access platforms worldwide, from 83% to 85.8%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Palo Alto Networks Prisma Access’ and Tailscale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Palo Alto Networks Prisma Access

1 branded search term

  • palo alto networks prisma access

Tailscale

5 branded search terms

  • tailscale
  • tailscale app
  • tailscale software
  • tailscale zero trust
  • zero trust tailscale

How the Brand Demand Index is measured

Other head-to-heads among zero trust network access platforms

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