Brandwave

OWYN vs Slate Milk:Which is more popular?

In October 2026, OWYN had more branded searches than Slate Milk among protein shake brands worldwide. OWYN had about 60,500 branded searches, while Slate Milk had 4,400. OWYN made up 6.8% of all protein shake brand searches we track, and Slate Milk accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about protein shake brands, OWYN appeared in all five answers and Slate Milk in none.

Among protein shake brands worldwide in October 2026

Who do people search for more?

OWYN, about 14 searches for every 1 for Slate Milk

OWYN 60.5K searchesSlate Milk 4.4K searches

Who does AI mention more?

OWYN, mentioned in every answer we collected

OWYN in 5 of 5Slate Milk in 0 of 5

Who does AI recommend more?

OWYN, the only one of the two named

OWYN first in 5Slate Milk never named

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Top protein shake brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OWYN appeared in all five answers. Slate Milk did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fairlife1st
  2. Premier Protein2nd
  3. OWYN3rd
  4. Quest Nutrition4th
  5. Koia5th
  6. Muscle Milk6th
  7. Ensure–
  8. Oikos–
  9. Orgain–
  10. Slate Milk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fairlife5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OWYN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Premier Protein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Koia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muscle Milk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quest Nutrition1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ensure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oikos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orgain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slate Milk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein shake brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is OWYN or Slate Milk more popular in search?

This chart shows how often people search Google for OWYN and Slate Milk by name. Each line represents a brand's share of searches for all ten protein shake brands we track, month by month, from English-language searches worldwide.

OWYN and Slate Milk among protein shake brands worldwide, by month

Share of searches by month for OWYN, Slate Milk. The figures are in the table below the chart.

View monthly share of searches table
MonthFairlifePremier ProteinEnsureOikosOWYNMuscle MilkOrgainQuest NutritionKoiaSlate Milk
Nov 202538.7%19.4%7.5%8.7%7.2%7.2%3.9%4.4%2.1%0.95%
Dec 202539.3%19.8%7.6%7.3%7.3%7.3%4.9%3.6%2.2%0.79%
Jan 202636.5%22.3%6.7%10.1%8.2%5.5%4.5%3.8%1.6%0.73%
Feb 202633.7%20.7%7.6%13.8%7.6%6.2%4.2%3.5%1.9%0.68%
Mar 202635.2%21.9%6.6%12%9.9%5.4%3.6%3.1%1.6%0.72%
Apr 202635.8%21.7%7.7%9.7%7.9%6.5%4.3%3.7%1.9%0.71%
May 202632.5%29.2%6.8%8.8%7.2%5.9%3.9%3.3%1.8%0.64%
Jun 202634.2%31.4%7.1%7.7%6.3%5.2%3.4%2.7%1.5%0.46%
Jul 202635.5%26.2%8.4%9.6%6.4%5.3%3.5%3%1.6%0.47%
Aug 202635.6%26.2%7.3%9.6%6.4%6.4%3.5%2.8%1.6%0.47%
Sep 202640.5%20.4%8.4%9.1%6.1%6.1%4.1%2.8%1.8%0.54%
Oct 202637.5%22.6%9.1%8.3%6.8%5.6%4.6%3.4%1.7%0.49%

How has branded search for OWYN and Slate Milk changed worldwide over the last 12 months?

3 findings
  • OWYN was ahead of Slate Milk in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, OWYN’s share of searches among protein shake brands worldwide moved from 7.2% to 6.8%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
  • Across the 12 months ending October 2026, Slate Milk’s share of searches among protein shake brands worldwide moved from 0.95% to 0.49%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

How did search popularity change for protein shake brands worldwide in October 2026?

2 changes

  1. In October 2026, OWYN overtook Muscle Milk to rank 5th among protein shake brands worldwide, with 6.8% of the searches.

  2. Estimated monthly branded searches for Slate Milk worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in October 2026.

How are OWYN’s and Slate Milk’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OWYN’s and Slate Milk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OWYN

1 branded search term

  • owyn protein shake

Slate Milk

1 branded search term

  • slate milk

How the Brand Demand Index is measured

Other head-to-heads among protein shake brands

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