Ottogi vs Wai Wai:Which is searched more?
In September 2026, Wai Wai had more branded searches than Ottogi among instant noodle brands worldwide. Wai Wai was estimated to have 74K branded searches compared to Ottogi’s 9.9K, and held an 8% Share of Search versus Ottogi’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ottogi or Wai Wai?
Compare the instant noodle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wai Wai, Ottogi. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Indomie | Wai Wai | Nongshim | Samyang | Nissin | Ottogi |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 36.8% | 6.1% | 6.1% | 2.7% | 1.8% | 1.5% |
| Nov 2025 | 45.2% | 36.9% | 6.1% | 6.1% | 2.7% | 1.8% | 1.2% |
| Dec 2025 | 45.7% | 37.3% | 6.1% | 5% | 2.8% | 1.8% | 1.2% |
| Jan 2026 | 50.1% | 33.5% | 5.5% | 5.5% | 2.5% | 1.6% | 1.3% |
| Feb 2026 | 49.6% | 33.2% | 5.5% | 5.5% | 3% | 2% | 1.3% |
| Mar 2026 | 47.7% | 31.9% | 5.3% | 9.6% | 2.9% | 1.6% | 1.1% |
| Apr 2026 | 44.6% | 36.4% | 6% | 7.3% | 2.7% | 1.8% | 1.2% |
| May 2026 | 49.6% | 33.2% | 6.7% | 5.5% | 2.4% | 1.6% | 1.1% |
| Jun 2026 | 45.2% | 36.9% | 6.1% | 6.1% | 2.7% | 1.8% | 1.2% |
| Jul 2026 | 45.2% | 36.9% | 6.1% | 6.1% | 2.7% | 1.8% | 1.2% |
| Aug 2026 | 48.5% | 32.5% | 6.5% | 6.5% | 2.9% | 2% | 1.1% |
| Sep 2026 | 48.7% | 32.6% | 8% | 5.4% | 2.4% | 2% | 1.1% |
How has the Ottogi and Wai Wai comparison changed over the last 12 months?
3 findings
- Wai Wai was ahead of Ottogi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ottogi’s estimated Share of Search among instant noodle brands worldwide moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Wai Wai’s estimated Share of Search among instant noodle brands worldwide moved from 6.1% to 8%, and its estimated monthly branded searches moved from 49.5K to 74K.
How did search popularity change for instant noodle brands worldwide in September 2026?
2 changes
In September 2026, Wai Wai overtook Nongshim to rank 3rd among instant noodle brands worldwide, with 8% estimated Share of Search.
Estimated monthly branded searches for Ottogi worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Other head-to-heads among instant noodle brands
How each brand is measured
Brandwave collects information about searches that people make online using Ottogi’s and Wai Wai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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