Orgain vs OWYN:Which is more popular?
In October 2026, OWYN had more branded searches than Orgain among protein shake brands worldwide. OWYN had about 60,500 branded searches, while Orgain had 40,500. OWYN made up 6.8% of all protein shake brand searches we track, and Orgain accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about protein shake brands, OWYN appeared in all five answers and Orgain in none.
Who do people search for more?
OWYN, about 49% more searches than Orgain
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Top protein shake brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OWYN appeared in all five answers. Orgain did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fairlife1st
Premier Protein2nd- OWYN3rd
Quest Nutrition4th
Koia5th
Muscle Milk6th
Ensure–
Oikos–
Orgain–
Slate Milk–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fairlife5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- OWYN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Premier Protein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Koia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Muscle Milk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Quest Nutrition1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ensure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oikos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Orgain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Slate Milk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about protein shake brands
5 answers
Asked ChatGPT
“Which protein shake should I buy?”
Asked ChatGPT
“What are the best ready-to-drink protein shakes?”
Asked ChatGPT
“What's the best protein shake for weight loss?”
Searched Google, AI Overview
“protein shake”
Searched Google, AI Overview
“best protein shake”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Orgain or OWYN more popular in search?
This chart shows how often people search Google for Orgain and OWYN by name. Each line represents a brand's share of searches for all ten protein shake brands we track, month by month, from English-language searches worldwide.
Share of searches by month for OWYN, Orgain. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fairlife | Premier Protein | Ensure | Oikos | OWYN | Muscle Milk | Orgain | Quest Nutrition | Koia | Slate Milk |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 38.7% | 19.4% | 7.5% | 8.7% | 7.2% | 7.2% | 3.9% | 4.4% | 2.1% | 0.95% |
| Dec 2025 | 39.3% | 19.8% | 7.6% | 7.3% | 7.3% | 7.3% | 4.9% | 3.6% | 2.2% | 0.79% |
| Jan 2026 | 36.5% | 22.3% | 6.7% | 10.1% | 8.2% | 5.5% | 4.5% | 3.8% | 1.6% | 0.73% |
| Feb 2026 | 33.7% | 20.7% | 7.6% | 13.8% | 7.6% | 6.2% | 4.2% | 3.5% | 1.9% | 0.68% |
| Mar 2026 | 35.2% | 21.9% | 6.6% | 12% | 9.9% | 5.4% | 3.6% | 3.1% | 1.6% | 0.72% |
| Apr 2026 | 35.8% | 21.7% | 7.7% | 9.7% | 7.9% | 6.5% | 4.3% | 3.7% | 1.9% | 0.71% |
| May 2026 | 32.5% | 29.2% | 6.8% | 8.8% | 7.2% | 5.9% | 3.9% | 3.3% | 1.8% | 0.64% |
| Jun 2026 | 34.2% | 31.4% | 7.1% | 7.7% | 6.3% | 5.2% | 3.4% | 2.7% | 1.5% | 0.46% |
| Jul 2026 | 35.5% | 26.2% | 8.4% | 9.6% | 6.4% | 5.3% | 3.5% | 3% | 1.6% | 0.47% |
| Aug 2026 | 35.6% | 26.2% | 7.3% | 9.6% | 6.4% | 6.4% | 3.5% | 2.8% | 1.6% | 0.47% |
| Sep 2026 | 40.5% | 20.4% | 8.4% | 9.1% | 6.1% | 6.1% | 4.1% | 2.8% | 1.8% | 0.54% |
| Oct 2026 | 37.5% | 22.6% | 9.1% | 8.3% | 6.8% | 5.6% | 4.6% | 3.4% | 1.7% | 0.49% |
How has branded search for Orgain and OWYN changed worldwide over the last 12 months?
3 findings
- OWYN was ahead of Orgain in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Orgain’s share of searches among protein shake brands worldwide moved from 3.9% to 4.6%, and its estimated monthly branded searches moved from 22.2K to 40.5K.
- Across the 12 months ending October 2026, OWYN’s share of searches among protein shake brands worldwide moved from 7.2% to 6.8%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
How did search popularity change for protein shake brands worldwide in October 2026?
2 changes
In October 2026, OWYN overtook Muscle Milk to rank 5th among protein shake brands worldwide, with 6.8% of the searches.
Orgain’s share of searches among protein shake brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.6% in October 2026.
How are Orgain’s and OWYN’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Orgain’s and OWYN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among protein shake brands
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