Opteo vs Skai:Which is more popular?
In September 2026, Opteo had more branded searches than Skai among paid search management platforms worldwide. Opteo had about 2,400 branded searches, while Skai had 110. Opteo made up 24.8% of all paid search management platform searches we track, and Skai accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about paid search management platforms, Skai appeared in three of the five answers and Opteo in one. Skai was mentioned before Opteo in three out of four answers that named either.
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Top paid search management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skai was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Opteo was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Skai was listed before Opteo in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Optmyzr5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adalysis4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skai3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Opteo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Adzooma1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about paid search management platforms
5 answers
Asked ChatGPT
“Which paid search management platform should I use?”
Asked ChatGPT
“What are the best paid search management platforms?”
Asked ChatGPT
“What's the best paid search management platform for ad campaign optimisation?”
Searched Google, AI Overview
“ppc management software”
Searched Google, AI Overview
“paid search management platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Opteo or Skai more popular in search?
This chart shows how often people search Google for Opteo and Skai by name. Each line represents a brand's share of searches for all five paid search management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Opteo, Skai. The figures are in the table below the chart.
View monthly share of searches table
| Month | Optmyzr | Opteo | Adzooma | Adalysis | Skai |
|---|---|---|---|---|---|
| Oct 2025 | 43% | 23.5% | 19.5% | 12.7% | 1.4% |
| Nov 2025 | 43.3% | 23.6% | 19% | 12.8% | 1.4% |
| Dec 2025 | 48.5% | 20.9% | 18.4% | 11% | 1.2% |
| Jan 2026 | 48.2% | 21.4% | 17.6% | 11.6% | 1.2% |
| Feb 2026 | 48.8% | 21.4% | 18.8% | 9.6% | 1.4% |
| Mar 2026 | 44.8% | 24.4% | 20.8% | 8.8% | 1.1% |
| Apr 2026 | 45.1% | 24.2% | 21% | 8.4% | 1.3% |
| May 2026 | 41.9% | 27.6% | 19.2% | 9.5% | 1.7% |
| Jun 2026 | 42.6% | 28.4% | 15.7% | 11.8% | 1.5% |
| Jul 2026 | 43.4% | 29% | 15.9% | 10.6% | 1.1% |
| Aug 2026 | 48% | 25.3% | 13.6% | 11.7% | 1.3% |
| Sep 2026 | 45.4% | 24.8% | 18.4% | 10.3% | 1.1% |
How has the Opteo and Skai comparison changed over the last 12 months?
3 findings
- Opteo was ahead of Skai in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Opteo’s share of searches among paid search management platforms worldwide moved from 23.5% to 24.8%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Skai’s share of searches among paid search management platforms worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for paid search management platforms worldwide in September 2026?
2 changes
In September 2026, Opteo lost share of searches among paid search management platforms worldwide, from 25.3% to 24.8%.
Estimated monthly branded searches for Skai worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Opteo’s and Skai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among paid search management platforms
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