Brandwave

Opta vs SportsDataIO:Which is more popular?

In September 2026, Opta had more branded searches than SportsDataIO among sports data platforms worldwide. Opta had about 301,000 branded searches, while SportsDataIO had 1,900. Opta made up 8.1% of all sports data platform searches we track, and SportsDataIO accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about sports data platforms, SportsDataIO appeared in four of the five answers and Opta in three. SportsDataIO was mentioned before Opta in three out of five answers.

Among sports data platforms worldwide in September 2026

Who do people search for more?

Opta, about 158 searches for every 1 for SportsDataIO

Opta 301K searchesSportsDataIO 1.9K searches

Who does AI mention more?

SportsDataIO, mentioned in 4 of 5 answers, Opta in 3

SportsDataIO in 4 of 5Opta in 3 of 5

Who does AI recommend more?

SportsDataIO, named ahead of Opta in 3 of 5 answers

SportsDataIO first in 3Opta first in 2

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Top sports data platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SportsDataIO was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Opta was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SportsDataIO was listed before Opta in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sportradar1st
  2. API-Sports2nd
  3. SportsDataIO3rd
  4. Stats Perform4th
  5. Sportmonks5th
  6. Opta6th
  7. Genius Sports7th
  8. Hudl8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sportradar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • API-Sports5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sportmonks4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SportsDataIO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Opta3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stats Perform3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Genius Sports2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hudl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sports data platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Opta or SportsDataIO more popular in search?

This chart shows how often people search Google for Opta and SportsDataIO by name. Each line represents a brand's share of searches for all eight sports data platforms we track, month by month, from English-language searches worldwide.

Opta and SportsDataIO among sports data platforms worldwide, by month

Share of searches by month for Opta, SportsDataIO. The figures are in the table below the chart.

View monthly share of searches table
MonthHudlOptaSportradarGenius SportsSportmonksStats PerformAPI-SportsSportsDataIO
Oct 202587.3%9.6%1.3%0.71%0.21%0.58%0.26%0.09%
Nov 202582.3%13.5%1.8%0.99%0.3%0.66%0.36%0.13%
Dec 202582.7%13.6%1.5%0.82%0.36%0.67%0.3%0.1%
Jan 202682%13.4%1.8%0.99%0.44%0.81%0.36%0.13%
Feb 202681.8%13.4%1.8%1.2%0.44%0.81%0.36%0.1%
Mar 202672.9%17.9%4.4%2%0.72%1.1%0.72%0.21%
Apr 202674.1%18.2%3.7%1.6%0.73%0.9%0.6%0.18%
May 202670.7%21.1%3.5%1.9%0.85%1%0.7%0.16%
Jun 202644.7%44.7%4.9%1.8%1.2%1.5%0.98%0.19%
Jul 202644.4%44.4%4.9%2.2%1.2%1.8%0.98%0.23%
Aug 202688.8%8%1.3%0.72%0.48%0.39%0.26%0.08%
Sep 202689.7%8.1%0.89%0.48%0.32%0.27%0.22%0.05%

How has the Opta and SportsDataIO comparison changed over the last 12 months?

3 findings
  • Opta was ahead of SportsDataIO in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Opta’s share of searches among sports data platforms worldwide moved from 9.6% to 8.1%, and its estimated monthly branded searches moved from 246K to 301K.
  • Across the 12 months ending September 2026, SportsDataIO’s share of searches among sports data platforms worldwide moved from 0.09% to 0.05%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for sports data platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Opta worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026.

  2. Estimated monthly branded searches for SportsDataIO worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Opta’s and SportsDataIO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Opta

1 branded search term

  • opta

SportsDataIO

1 branded search term

  • sportsdataio

How the Brand Demand Index is measured

Other head-to-heads among sports data platforms

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