On vs Optimum:Which is searched more?
In September 2026, On had more branded searches than Optimum among whey protein brands worldwide. On was estimated to have 2.4M branded searches compared to Optimum’s 880, and held a 53.2% Share of Search versus Optimum’s 0.02%. These are worldwide searches for English-language branded terms.
Follow On vs Optimum and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, On or Optimum?
Compare the whey protein brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for On, Optimum. The figures are in the table below the chart.
View monthly share of search table
| Month | On | Myprotein | MuscleBlaze | Optimum Nutrition | Ghost | 100% | Impact | Optimum |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.5% | 25.7% | 9.4% | 9.4% | 0.6% | 0.2% | 0.17% | 0.02% |
| Nov 2025 | 48.4% | 36.3% | 7.3% | 7.3% | 0.42% | 0.18% | 0.13% | 0.01% |
| Dec 2025 | 61.6% | 23.3% | 8.6% | 5.7% | 0.48% | 0.17% | 0.15% | 0.02% |
| Jan 2026 | 47.3% | 34.8% | 8.5% | 8.5% | 0.52% | 0.17% | 0.15% | 0.02% |
| Feb 2026 | 47.8% | 31.9% | 9.6% | 9.6% | 0.59% | 0.23% | 0.17% | 0.02% |
| Mar 2026 | 52.5% | 27.8% | 10.3% | 8.4% | 0.55% | 0.3% | 0.15% | 0.02% |
| Apr 2026 | 53.5% | 27.2% | 10% | 8.2% | 0.54% | 0.3% | 0.15% | 0.02% |
| May 2026 | 55.6% | 26% | 9.6% | 7.8% | 0.52% | 0.28% | 0.14% | 0.02% |
| Jun 2026 | 60.5% | 21.2% | 9.5% | 7.8% | 0.43% | 0.34% | 0.14% | 0.02% |
| Jul 2026 | 51.7% | 24.9% | 11.2% | 11.2% | 0.46% | 0.34% | 0.16% | 0.02% |
| Aug 2026 | 51.7% | 23.7% | 13% | 10.7% | 0.45% | 0.27% | 0.16% | 0.02% |
| Sep 2026 | 53.2% | 27.5% | 10.1% | 8.3% | 0.41% | 0.2% | 0.15% | 0.02% |
How has the On and Optimum comparison changed over the last 12 months?
3 findings
- On was ahead of Optimum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, On’s estimated Share of Search among whey protein brands worldwide moved from 54.5% to 53.2%, and its estimated monthly branded searches moved from 2.1M to 2.4M.
- Across the 12 months ending September 2026, Optimum’s estimated Share of Search among whey protein brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for whey protein brands worldwide in September 2026?
1 change
In September 2026, On gained estimated Share of Search among whey protein brands worldwide, from 51.7% to 53.2%.
Other head-to-heads among whey protein brands
On vs Myprotein: compare search popularity
On vs MuscleBlaze: compare search popularity
On vs Optimum Nutrition: compare search popularity- Myprotein vs MuscleBlaze: compare search popularity
- Myprotein vs Optimum Nutrition: compare search popularity
- MuscleBlaze vs Optimum Nutrition: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using On’s and Optimum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.