Old Holland vs Williamsburg:Which is more popular?
In October 2026, Old Holland had more branded searches than Williamsburg among oil paint brands worldwide. Old Holland had about 1,600 branded searches, while Williamsburg had 1,000. Old Holland made up 4.5% of all oil paint brand searches we track, and Williamsburg accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about oil paint brands, Old Holland appeared in three of the four answers and Williamsburg in two. Old Holland was mentioned before Williamsburg in every answer that named either.
Who do people search for more?
Old Holland, about 60% more searches than Williamsburg
Who does AI mention more?
Old Holland, mentioned in 3 of 4 answers, Williamsburg in 2
Who does AI recommend more?
Old Holland, named ahead of Williamsburg in 3 of 3 answers
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Top oil paint brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Old Holland was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Williamsburg was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Old Holland was listed before Williamsburg in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gamblin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Winsor & Newton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Old Holland3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Michael Harding2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rembrandt2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Williamsburg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sennelier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about oil paint brands
4 answers
Asked ChatGPT
“What's the best oil paint brand for artists?”
Asked ChatGPT
“Which oil paints should a beginner buy?”
Asked ChatGPT
“What are the best professional oil paint brands?”
Searched Google, AI Overview
“oil paint”
Searched Google, AI Overview
“oil paint brands”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Old Holland or Williamsburg more popular in search?
This chart shows how often people search Google for Old Holland and Williamsburg by name. Each line represents a brand's share of searches for all seven oil paint brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Old Holland, Williamsburg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Michael Harding | Gamblin | Winsor & Newton | Old Holland | Rembrandt | Williamsburg | Sennelier |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.2% | 32.5% | 19.5% | 10.6% | 4.6% | 3.1% | 1.4% |
| Dec 2025 | 26.8% | 33.6% | 22.7% | 8.2% | 4.3% | 3% | 1.4% |
| Jan 2026 | 23.6% | 28.9% | 31.7% | 7.7% | 4.1% | 2.8% | 1.3% |
| Feb 2026 | 20.4% | 30.6% | 30.9% | 9.2% | 4.8% | 2.6% | 1.5% |
| Mar 2026 | 19.7% | 40.7% | 24.4% | 7.2% | 4.8% | 2% | 1.2% |
| Apr 2026 | 25.1% | 30.8% | 29.8% | 5.9% | 4.7% | 2.5% | 1.2% |
| May 2026 | 23.8% | 28% | 34.5% | 5.6% | 4.4% | 2.3% | 1.4% |
| Jun 2026 | 22.6% | 38% | 27.9% | 4.4% | 3.7% | 2.3% | 1.1% |
| Jul 2026 | 27.3% | 37.3% | 20.5% | 5% | 5% | 3.1% | 1.8% |
| Aug 2026 | 25.4% | 39.6% | 21% | 4.9% | 4.9% | 2.6% | 1.5% |
| Sep 2026 | 26.3% | 36.2% | 21.7% | 5.3% | 5.3% | 3.3% | 1.9% |
| Oct 2026 | 35.7% | 32.6% | 18.4% | 4.5% | 4.5% | 2.8% | 1.6% |
How has branded search for Old Holland and Williamsburg changed worldwide over the last 12 months?
3 findings
- Old Holland was ahead of Williamsburg in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Old Holland’s share of searches among oil paint brands worldwide moved from 10.6% to 4.5%, and its estimated monthly branded searches moved from 4.4K to 1.6K.
- Across the 12 months ending October 2026, Williamsburg’s share of searches among oil paint brands worldwide moved from 3.1% to 2.8%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for oil paint brands worldwide in October 2026?
2 changes
In October 2026, Old Holland lost share of searches among oil paint brands worldwide, from 5.3% to 4.5%.
In October 2026, Williamsburg lost share of searches among oil paint brands worldwide, from 3.3% to 2.8%.
How are Old Holland’s and Williamsburg’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Old Holland’s and Williamsburg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Old Holland
1 branded search term
- old holland oil paint
Williamsburg
1 branded search term
- williamsburg oil paint
Other head-to-heads among oil paint brands
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