How popular isWilliamsburg?
In October 2026, people searched for Williamsburg by name about 1,000 times worldwide, a 23.1% decrease from the previous year. These searches made up 2.8% of all global oil paint brand searches, placing Williamsburg sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about oil paint brands, Williamsburg appeared in two of the four answers and was the fifth most recommended of the seven.
Williamsburg is the sixth most searched of 7 competitors and the fifth most recommended in the AI answers we collected.
Michael HardingShare of searches 35.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
GamblinShare of searches 32.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Winsor & NewtonShare of searches 18.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Old HollandShare of searches 4.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
WilliamsburgShare of searches 2.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top oil paint brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Williamsburg was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Williamsburg is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gamblin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Winsor & Newton4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Old Holland3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Michael Harding2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rembrandt2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Williamsburg2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sennelier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about oil paint brands
4 answers
Asked ChatGPT
“What's the best oil paint brand for artists?”
Asked ChatGPT
“Which oil paints should a beginner buy?”
Asked ChatGPT
“What are the best professional oil paint brands?”
Searched Google, AI Overview
“oil paint”
Searched Google, AI Overview
“oil paint brands”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
How often do people search for Williamsburg compared with other oil paint brands worldwide?
Share of searches by month for Michael Harding, Gamblin, Winsor & Newton, Old Holland, Rembrandt, Williamsburg. The figures are in the table below the chart.
View monthly share of searches table
| Month | Michael Harding | Gamblin | Winsor & Newton | Old Holland | Rembrandt | Williamsburg | Sennelier |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.2% | 32.5% | 19.5% | 10.6% | 4.6% | 3.1% | 1.4% |
| Dec 2025 | 26.8% | 33.6% | 22.7% | 8.2% | 4.3% | 3% | 1.4% |
| Jan 2026 | 23.6% | 28.9% | 31.7% | 7.7% | 4.1% | 2.8% | 1.3% |
| Feb 2026 | 20.4% | 30.6% | 30.9% | 9.2% | 4.8% | 2.6% | 1.5% |
| Mar 2026 | 19.7% | 40.7% | 24.4% | 7.2% | 4.8% | 2% | 1.2% |
| Apr 2026 | 25.1% | 30.8% | 29.8% | 5.9% | 4.7% | 2.5% | 1.2% |
| May 2026 | 23.8% | 28% | 34.5% | 5.6% | 4.4% | 2.3% | 1.4% |
| Jun 2026 | 22.6% | 38% | 27.9% | 4.4% | 3.7% | 2.3% | 1.1% |
| Jul 2026 | 27.3% | 37.3% | 20.5% | 5% | 5% | 3.1% | 1.8% |
| Aug 2026 | 25.4% | 39.6% | 21% | 4.9% | 4.9% | 2.6% | 1.5% |
| Sep 2026 | 26.3% | 36.2% | 21.7% | 5.3% | 5.3% | 3.3% | 1.9% |
| Oct 2026 | 35.7% | 32.6% | 18.4% | 4.5% | 4.5% | 2.8% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.7% | 12.8K | +60% | +9.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | GamblinGamblin Artists Colors | 32.6% | 11.7K | +6.4% | -3.6 pointsmoved from 1st to 2nd |
| 3, held 3rd | 18.4% | 6.6K | 0% | -3.3 points | |
| 4, held 4th | 4.5% | 1.6K | 0% | -0.8 points | |
| 5, held 5th | 4.5% | 1.6K | 0% | -0.8 points | |
| 6, held 6th | WilliamsburgGolden Artist Colors | 2.8% | 1K | 0% | -0.5 points |
| 7, held 7th | 1.6% | 590 | 0% | -0.3 points |
35.7%
Moved from 2nd to 1st. 12.8K estimated branded searches, +60% vs prior month. Share +9.3 points.
2.
Gamblin32.6%
Moved from 1st to 2nd. 11.7K estimated branded searches, +6.4% vs prior month. Share -3.6 points.
18.4%
Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -3.3 points.
4.5%
Held 4th. 1.6K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.5%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.8 points.
2.8%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.5 points.
1.6%
Held 7th. 590 estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare popularity between Williamsburg and its closest rivals
Every comparison with Williamsburg
6 comparisons
How has branded search demand for Williamsburg changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Williamsburg worldwide fell from 1.3K to 1K.
- Across the 12 months ending October 2026, Williamsburg’s share of searches among oil paint brands worldwide peaked at 3.3% in September 2026 and was lowest at 2% in March 2026.
How did search popularity change for oil paint brands worldwide in October 2026?
6 changes
In October 2026, Michael Harding overtook Gamblin to become the leader among oil paint brands worldwide, with 35.7% of the searches.
In October 2026, Gamblin lost share of searches among oil paint brands worldwide, from 36.2% to 32.6%.
In October 2026, Winsor & Newton lost share of searches among oil paint brands worldwide, from 21.7% to 18.4%.
In October 2026, Old Holland lost share of searches among oil paint brands worldwide, from 5.3% to 4.5%.
In October 2026, Rembrandt lost share of searches among oil paint brands worldwide, from 5.3% to 4.5%.
In October 2026, Williamsburg lost share of searches among oil paint brands worldwide, from 3.3% to 2.8%.
How are Williamsburg’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Williamsburg’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- williamsburg oil paint
Who owns Williamsburg?
Williamsburg is owned by Golden Artist Colors. Brandwave does not track any other brands owned by Golden Artist Colors.
Do you work for Williamsburg? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Williamsburg your brand?
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