Norton Rose Fulbright vs Wachtell, Lipton, Rosen & Katz:Which is more popular?
In September 2026, Norton Rose Fulbright had more branded searches than Wachtell, Lipton, Rosen & Katz among law firms worldwide. Norton Rose Fulbright had about 60,500 branded searches, while Wachtell, Lipton, Rosen & Katz had 27,100. Norton Rose Fulbright made up 11.1% of all law firm searches we track, and Wachtell, Lipton, Rosen & Katz accounted for 5%. When we asked ChatGPT and Google AI Overviews about law firms, Wachtell, Lipton, Rosen & Katz appeared in two of the four answers and Norton Rose Fulbright in none.
Who do people search for more?
Norton Rose Fulbright, about 2 searches for every 1 for Wachtell, Lipton, Rosen & Katz
Who does AI mention more?
Wachtell, Lipton, Rosen & Katz, mentioned in 2 of 4 answers, Norton Rose Fulbright in 0
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Top law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wachtell, Lipton, Rosen & Katz was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Norton Rose Fulbright did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kirkland & Ellis2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Wachtell, Lipton, Rosen & Katz2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
DLA Piper1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Baker McKenzie0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Linklaters0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Clifford Chance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Norton Rose Fulbright0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Allen & Overy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about law firms
4 answers
Asked ChatGPT
“Which law firm should I hire?”
Asked ChatGPT
“What are the best law firms?”
Asked ChatGPT
“What's the best law firm for commercial legal work?”
Searched Google, AI Overview
“law firms”
Searched Google, AI Overview
“corporate lawyers”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Norton Rose Fulbright or Wachtell, Lipton, Rosen & Katz more popular in search?
This chart shows how often people search Google for Norton Rose Fulbright and Wachtell, Lipton, Rosen & Katz by name. Each line represents a brand's share of searches for all eight law firms we track, month by month, from English-language searches worldwide.
Share of searches by month for Norton Rose Fulbright, Wachtell, Lipton, Rosen & Katz. The figures are in the table below the chart.
View monthly share of searches table
| Month | DLA Piper | Baker McKenzie | Kirkland & Ellis | Linklaters | Clifford Chance | Norton Rose Fulbright | Allen & Overy | Wachtell, Lipton, Rosen & Katz |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 18.5% | 12.5% | 15.2% | 12.5% | 10.2% | 10.2% | 2.5% |
| Nov 2025 | 21.1% | 17.4% | 11.6% | 14.2% | 11.6% | 11.6% | 9.5% | 2.8% |
| Dec 2025 | 5.7% | 4.6% | 3.8% | 76.3% | 3.1% | 3.1% | 2.5% | 0.93% |
| Jan 2026 | 19.9% | 16.3% | 13.4% | 16.3% | 10.9% | 10.9% | 8.9% | 3.3% |
| Feb 2026 | 21% | 17.2% | 14.1% | 14.1% | 11.5% | 11.5% | 7.7% | 2.8% |
| Mar 2026 | 20% | 16.4% | 13.4% | 16.4% | 11% | 11% | 9% | 2.7% |
| Apr 2026 | 21.7% | 14.6% | 11.9% | 14.6% | 11.9% | 11.9% | 9.8% | 3.6% |
| May 2026 | 18.8% | 15.4% | 15.4% | 12.6% | 10.3% | 12.6% | 10.3% | 4.6% |
| Jun 2026 | 18.4% | 18.4% | 15% | 12.3% | 10% | 12.3% | 10% | 3.7% |
| Jul 2026 | 18.9% | 15.5% | 12.7% | 12.7% | 10.4% | 12.7% | 10.4% | 6.9% |
| Aug 2026 | 19.8% | 16.2% | 13.3% | 13.3% | 10.9% | 10.9% | 10.9% | 4.9% |
| Sep 2026 | 20.1% | 16.6% | 13.6% | 13.6% | 11.1% | 11.1% | 9.1% | 5% |
How has the Norton Rose Fulbright and Wachtell, Lipton, Rosen & Katz comparison changed over the last 12 months?
3 findings
- Norton Rose Fulbright was ahead of Wachtell, Lipton, Rosen & Katz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Norton Rose Fulbright’s share of searches among law firms worldwide moved from 10.2% to 11.1%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Wachtell, Lipton, Rosen & Katz’s share of searches among law firms worldwide moved from 2.5% to 5%, and its estimated monthly branded searches moved from 14.8K to 27.1K.
How did search popularity change for law firms worldwide in September 2026?
2 changes
In September 2026, Norton Rose Fulbright rose from 7th to 6th among law firms worldwide.
Estimated monthly branded searches for Wachtell, Lipton, Rosen & Katz worldwide rose 83.1% over 12 measured months, from 14.8K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Norton Rose Fulbright’s and Wachtell, Lipton, Rosen & Katz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Norton Rose Fulbright
1 branded search term
- norton rose fulbright
Wachtell, Lipton, Rosen & Katz
1 branded search term
- wachtell lipton
Other head-to-heads among law firms
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