Brandwave

NewsBreak vs SmartNews:Which is more popular?

In September 2026, NewsBreak had more branded searches than SmartNews among news apps worldwide. NewsBreak had about 301,000 branded searches, while SmartNews had 33,100. NewsBreak made up 3.6% of all news app searches we track, and SmartNews accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about news apps, NewsBreak appeared in two of the five answers and SmartNews in none.

Among news apps worldwide in September 2026

Who do people search for more?

NewsBreak, about 9 searches for every 1 for SmartNews

NewsBreak 301K searchesSmartNews 33.1K searches

Who does AI mention more?

NewsBreak, mentioned in 2 of 5 answers, SmartNews in 0

NewsBreak in 2 of 5SmartNews in 0 of 5

Who does AI recommend more?

NewsBreak, the only one of the two named

NewsBreak first in 2SmartNews never named

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Top news apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NewsBreak was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. SmartNews did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google News1st
  2. Ground News2nd
  3. Apple News3rd
  4. NewsBreak4th
  5. Flipboard5th
  6. Feedly6th
  7. SmartNews–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google News5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ground News5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple News4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NewsBreak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Feedly1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flipboard1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SmartNews0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about news apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is NewsBreak or SmartNews more popular in search?

This chart shows how often people search Google for NewsBreak and SmartNews by name. Each line represents a brand's share of searches for all seven news apps we track, month by month, from English-language searches worldwide.

NewsBreak and SmartNews among news apps worldwide, by month

Share of searches by month for NewsBreak, SmartNews. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle NewsNewsBreakApple NewsGround NewsSmartNewsFeedlyFlipboard
Oct 202590.3%3.6%2%3.6%0.4%0.01%<0.01%
Nov 202591.2%3.7%1.6%3%0.4%<0.01%<0.01%
Dec 202592%3.7%1.4%2.5%0.41%0.01%0.01%
Jan 202690.3%3.6%2%3.6%0.4%0.02%0.01%
Feb 202691.9%3%1.7%3%0.41%0.01%0.01%
Mar 202690.5%3%2.5%3.7%0.33%0.02%<0.01%
Apr 202691.9%3%1.7%3%0.41%0.02%0.01%
May 202691.2%3.7%1.6%3%0.4%0.02%0.01%
Jun 202692.4%3%1.7%2.5%0.33%0.02%<0.01%
Jul 202691.2%3.7%1.6%3%0.4%0.02%<0.01%
Aug 202690.9%3.7%2%3%0.4%0.02%<0.01%
Sep 202690%3.6%3%3%0.4%0.02%0.02%

How has the NewsBreak and SmartNews comparison changed over the last 12 months?

3 findings
  • NewsBreak was ahead of SmartNews in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, NewsBreak’s share of searches among news apps worldwide held steady at 3.6%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, SmartNews’ share of searches among news apps worldwide held steady at 0.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for news apps worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for SmartNews worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for NewsBreak worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NewsBreak’s and SmartNews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NewsBreak

1 branded search term

  • newsbreak

SmartNews

1 branded search term

  • smart news

How the Brand Demand Index is measured

Other head-to-heads among news apps

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