Brandwave

Google News vs Ground News:Which is searched more?

In September 2026, Google News had more branded searches than Ground News among news apps worldwide. Google News had about 7.5 million branded searches, while Ground News had 246,000. Google News made up 90% of all news app searches we track, and Ground News accounted for 3%. These are worldwide searches for English-language branded terms.

Share of searches among news apps worldwide in September 2026Is Google News or Ground News more popular in search?
Google News90%7.5M searches
vs
Ground News3%246K searches

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Is Google News or Ground News more popular in search?

Compare the news apps brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google News and Ground News among news apps worldwide, by month

Share of searches by month for Google News, Ground News. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle NewsNewsBreakApple NewsGround NewsSmartNewsFeedlyFlipboard
Oct 202590.3%3.6%2%3.6%0.4%0.01%<0.01%
Nov 202591.2%3.7%1.6%3%0.4%<0.01%<0.01%
Dec 202592%3.7%1.4%2.5%0.41%0.01%0.01%
Jan 202690.3%3.6%2%3.6%0.4%0.02%0.01%
Feb 202691.9%3%1.7%3%0.41%0.01%0.01%
Mar 202690.5%3%2.5%3.7%0.33%0.02%<0.01%
Apr 202691.9%3%1.7%3%0.41%0.02%0.01%
May 202691.2%3.7%1.6%3%0.4%0.02%0.01%
Jun 202692.4%3%1.7%2.5%0.33%0.02%<0.01%
Jul 202691.2%3.7%1.6%3%0.4%0.02%<0.01%
Aug 202690.9%3.7%2%3%0.4%0.02%<0.01%
Sep 202690%3.6%3%3%0.4%0.02%0.02%

How has the Google News and Ground News comparison changed over the last 12 months?

3 findings
  • Google News was ahead of Ground News in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Google News’ share of searches among news apps worldwide moved from 90.3% to 90%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
  • Across the 12 months ending September 2026, Ground News’ share of searches among news apps worldwide moved from 3.6% to 3%, and its estimated monthly branded searches moved from 368K to 246K.

How did search popularity change for news apps worldwide in September 2026?

3 changes
  1. In September 2026, Apple News overtook Ground News to rank 3rd among news apps worldwide, with 3% of the searches.

  2. In September 2026, Google News lost share of searches among news apps worldwide, from 90.9% to 90%.

  3. Estimated monthly branded searches for Ground News worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google News’ and Ground News’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google News

1 branded search term

  • google news

Ground News

1 branded search term

  • ground news

How the Brand Demand Index is measured

Other head-to-heads among news apps

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Put your own brand in this comparison

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