Brandwave

Apple News vs NewsBreak:Which is searched more?

In September 2026, NewsBreak had more branded searches than Apple News among news apps worldwide. NewsBreak had about 301,000 branded searches, while Apple News had 246,000. NewsBreak made up 3.6% of all news app searches we track, and Apple News accounted for 3%. These are worldwide searches for English-language branded terms.

Share of searches among news apps worldwide in September 2026Is Apple News or NewsBreak more popular in search?
Apple News3%246K searches
vs
NewsBreak3.6%301K searches

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Is Apple News or NewsBreak more popular in search?

Compare the news apps brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apple News and NewsBreak among news apps worldwide, by month

Share of searches by month for NewsBreak, Apple News. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle NewsNewsBreakApple NewsGround NewsSmartNewsFeedlyFlipboard
Oct 202590.3%3.6%2%3.6%0.4%0.01%<0.01%
Nov 202591.2%3.7%1.6%3%0.4%<0.01%<0.01%
Dec 202592%3.7%1.4%2.5%0.41%0.01%0.01%
Jan 202690.3%3.6%2%3.6%0.4%0.02%0.01%
Feb 202691.9%3%1.7%3%0.41%0.01%0.01%
Mar 202690.5%3%2.5%3.7%0.33%0.02%<0.01%
Apr 202691.9%3%1.7%3%0.41%0.02%0.01%
May 202691.2%3.7%1.6%3%0.4%0.02%0.01%
Jun 202692.4%3%1.7%2.5%0.33%0.02%<0.01%
Jul 202691.2%3.7%1.6%3%0.4%0.02%<0.01%
Aug 202690.9%3.7%2%3%0.4%0.02%<0.01%
Sep 202690%3.6%3%3%0.4%0.02%0.02%

How has the Apple News and NewsBreak comparison changed over the last 12 months?

3 findings
  • NewsBreak was ahead of Apple News in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple News’ share of searches among news apps worldwide moved from 2% to 3%, and its estimated monthly branded searches moved from 201K to 246K.
  • Across the 12 months ending September 2026, NewsBreak’s share of searches among news apps worldwide held steady at 3.6%, and its estimated monthly branded searches moved from 368K to 301K.

How did search popularity change for news apps worldwide in September 2026?

2 changes
  1. In September 2026, Apple News overtook Ground News to rank 3rd among news apps worldwide, with 3% of the searches.

  2. Estimated monthly branded searches for NewsBreak worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple News’ and NewsBreak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple News

1 branded search term

  • apple news

NewsBreak

1 branded search term

  • newsbreak

How the Brand Demand Index is measured

Other head-to-heads among news apps

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