How popular isFlipboard in search?
In August 2026, there were an estimated 720 branded searches for Flipboard worldwide which is down 28% over the last 11 months. Flipboard holds <0.01% estimated Share of Search among news apps worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google News94.4%
Ground News3.1%
Apple News2.1%SmartNews0.42%
Feedly0.02%
Flipboard<0.01%
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Which news apps compete with Flipboard?
Share of Search by month for Google News, Ground News, Apple News, Flipboard. The figures are in the table below the chart.
View monthly share of search table
| Month | Google News | Ground News | Apple News | SmartNews | Feedly | |
|---|---|---|---|---|---|---|
| Oct 2025 | 93.7% | 3.8% | 2.1% | 0.42% | 0.01% | 0.01% |
| Nov 2025 | 94.7% | 3.1% | 1.7% | 0.42% | 0.01% | 0.01% |
| Dec 2025 | 95.6% | 2.6% | 1.4% | 0.42% | 0.01% | 0.01% |
| Jan 2026 | 93.7% | 3.8% | 2.1% | 0.42% | 0.02% | 0.01% |
| Feb 2026 | 94.7% | 3.1% | 1.7% | 0.42% | 0.01% | 0.01% |
| Mar 2026 | 93.3% | 3.8% | 2.5% | 0.34% | 0.02% | <0.01% |
| Apr 2026 | 94.7% | 3.1% | 1.7% | 0.42% | 0.02% | 0.01% |
| May 2026 | 94.7% | 3.1% | 1.7% | 0.42% | 0.02% | 0.01% |
| Jun 2026 | 95.3% | 2.6% | 1.7% | 0.35% | 0.02% | <0.01% |
| Jul 2026 | 94.7% | 3.1% | 1.7% | 0.42% | 0.02% | <0.01% |
| Aug 2026 | 94.4% | 3.1% | 2.1% | 0.42% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.4% | 7.5M | 0% | -0.4 points | |
| 2, held 2nd | 3.1% | 246K | 0% | 0 points | |
| 3, held 3rd | 2.1% | 165K | +22.2% | +0.4 points | |
| 4, held 4th | 0.42% | 33.1K | 0% | 0 points | |
| 5, held 5th | 0.02% | 1.9K | 0% | 0 points | |
| 6, held 6th | <0.01% | 720 | 0% | 0 points |
94.4%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -0.4 points.
3.1%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share 0 points.
2.1%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
0.42%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Feedly0.02%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Flipboard and its closest rivals
Every comparison with Flipboard
5 comparisons
How has branded search demand for Flipboard changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Flipboard worldwide fell from 1K to 720.
- Across the 11 months ending August 2026, Flipboard’s estimated Share of Search among news apps worldwide held steady, from 0.01% to <0.01%.
How did search popularity change for news apps worldwide in August 2026?
6 changes
Estimated monthly branded searches for Feedly worldwide rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.
Estimated monthly branded searches for Ground News worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
Estimated monthly branded searches for Flipboard worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
Estimated monthly branded searches for SmartNews worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Estimated monthly branded searches for Google News worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
Estimated monthly branded searches for Apple News worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How is Flipboard measured?
Brandwave collects information about searches that people make online using Flipboard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- flipboard news
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Is Flipboard your brand?
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