Apple News vs Flipboard:Which is searched more?
In August 2026, Apple News had more branded searches than Flipboard among news apps worldwide. Apple News was estimated to have 165K branded searches compared to Flipboard’s 720, and held a 2.1% Share of Search versus Flipboard’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Apple News or Flipboard?
Compare the news apps brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Apple News, Flipboard. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple News | |
|---|---|---|
| Oct 2025 | 2.1% | 0.01% |
| Nov 2025 | 1.7% | 0.01% |
| Dec 2025 | 1.4% | 0.01% |
| Jan 2026 | 2.1% | 0.01% |
| Feb 2026 | 1.7% | 0.01% |
| Mar 2026 | 2.5% | <0.01% |
| Apr 2026 | 1.7% | 0.01% |
| May 2026 | 1.7% | 0.01% |
| Jun 2026 | 1.7% | <0.01% |
| Jul 2026 | 1.7% | <0.01% |
| Aug 2026 | 2.1% | <0.01% |
| Sep 2026 | — | — |
How has the Apple News and Flipboard comparison changed over the last 12 months?
3 findings
- Apple News was ahead of Flipboard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Apple News’ estimated Share of Search among news apps worldwide held steady at 2.1%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Flipboard’s estimated Share of Search among news apps worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 1K to 720.
How did search popularity change for news apps worldwide in August 2026?
2 changes
Estimated monthly branded searches for Flipboard worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
Estimated monthly branded searches for Apple News worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Apple News’ and Flipboard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple News
1 branded search term
- apple news
Flipboard
1 branded search term
- flipboard news
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.