Flipboard vs Ground News:Which is searched more?
In August 2026, Ground News had more branded searches than Flipboard among news apps worldwide. Ground News was estimated to have 246K branded searches compared to Flipboard’s 720, and held a 3.1% Share of Search versus Flipboard’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Flipboard or Ground News?
Compare the news apps brands and creators work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ground News, Flipboard. The figures are in the table below the chart.
View monthly share of search table
| Month | Ground News | |
|---|---|---|
| Oct 2025 | 3.8% | 0.01% |
| Nov 2025 | 3.1% | 0.01% |
| Dec 2025 | 2.6% | 0.01% |
| Jan 2026 | 3.8% | 0.01% |
| Feb 2026 | 3.1% | 0.01% |
| Mar 2026 | 3.8% | <0.01% |
| Apr 2026 | 3.1% | 0.01% |
| May 2026 | 3.1% | 0.01% |
| Jun 2026 | 2.6% | <0.01% |
| Jul 2026 | 3.1% | <0.01% |
| Aug 2026 | 3.1% | <0.01% |
| Sep 2026 | — | — |
How has the Flipboard and Ground News comparison changed over the last 12 months?
3 findings
- Ground News was ahead of Flipboard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flipboard’s estimated Share of Search among news apps worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 1K to 720.
- Across the 11 months ending August 2026, Ground News’ estimated Share of Search among news apps worldwide moved from 3.8% to 3.1%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for news apps worldwide in August 2026?
2 changes
Estimated monthly branded searches for Ground News worldwide fell 33.2% over 11 measured months, from 368K to 246K in August 2026.
Estimated monthly branded searches for Flipboard worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Flipboard’s and Ground News’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flipboard
1 branded search term
- flipboard news
Ground News
1 branded search term
- ground news
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.