Brandwave

Naturium vs Trilogy:Which is searched more?

In September 2026, Trilogy had more branded searches than Naturium among body care brands worldwide. Trilogy had about 135,000 branded searches, while Naturium had 110,000. Trilogy made up 1.9% of all body care brand searches we track, and Naturium accounted for 1.5%. These are worldwide searches for English-language branded terms.

Share of searches among body care brands worldwide in September 2026Is Naturium or Trilogy more popular in search?
Naturium1.5%110K searches
vs
Trilogy1.9%135K searches

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Is Naturium or Trilogy more popular in search?

Compare the body lotion, oil and body care brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Naturium and Trilogy among body care brands worldwide, by month

Share of searches by month for Trilogy, Naturium. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayVaselineCeraVeSol de JaneiroBio-OilAveenoTrilogyNaturiumPalmer's
Oct 202522.8%17%22.8%22.8%5.6%4.1%2.1%1.7%1.1%
Nov 202521.3%18.2%17.4%31.8%4.3%3.4%1.3%1.6%0.86%
Dec 202520.2%15.7%16.5%36.9%4.1%3.4%1.2%1.2%0.82%
Jan 202625.6%18.6%21%21%5.2%4.3%1.9%1.5%1%
Feb 202628.1%16.5%22.9%18.8%5.6%3.9%1.7%1.4%1.1%
Mar 202630.9%14.7%20.6%20.6%5.1%4.1%1.5%1.5%1%
Apr 202632.1%15.3%21.4%17.6%5.3%4.2%1.6%1.6%1.1%
May 202632.9%13.1%22%18%5.4%3.9%1.6%2%1.1%
Jun 202628.7%14%23.5%19.2%5.8%4.2%1.7%1.7%1.2%
Jul 202628.5%13.8%23.2%19.1%5.7%4.3%1.7%2.6%1.1%
Aug 202628.2%16.4%23.1%18.9%4.6%4.2%1.7%1.7%1.1%
Sep 202625.7%21.4%21.1%17.1%5.2%4.7%1.9%1.5%1.3%

How has the Naturium and Trilogy comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Naturium took it in November 2025, Trilogy took it in January 2026, Naturium took it in May 2026, Trilogy took it in September 2026.
  • Across the 12 months ending September 2026, Naturium’s share of searches among body care brands worldwide moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 135K to 110K.
  • Across the 12 months ending September 2026, Trilogy’s share of searches among body care brands worldwide moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for body care brands worldwide in September 2026?

2 changes
  1. In September 2026, Trilogy rose from 8th to 7th among body care brands worldwide.

  2. In September 2026, Naturium fell from 7th to 8th among body care brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Naturium’s and Trilogy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Naturium

1 branded search term

  • naturium

Trilogy

1 branded search term

  • trilogy

How the Brand Demand Index is measured

Other head-to-heads among body care brands

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