Muck Boot vs Thorogood:Which is more popular?
In September 2026, Muck Boot had more branded searches than Thorogood among farm boots brands worldwide. Muck Boot had about 135,000 branded searches, while Thorogood had 110,000. Muck Boot made up 5.9% of all farm boots brand searches we track, and Thorogood accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about farm boots brands, Muck Boot appeared in all five answers and Thorogood in three. Muck Boot was mentioned before Thorogood in every answer.
Who do people search for more?
Muck Boot, about 23% more searches than Thorogood
Who does AI mention more?
Muck Boot, mentioned in every answer we collected
Who does AI recommend more?
Muck Boot, named ahead of Thorogood in every answer
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Top farm boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Muck Boot appeared in all five answers. Thorogood was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Muck Boot was listed before Thorogood in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Muck Boot1st
Ariat2nd
Dunlop3rd
Georgia Boot4th
Bogs5th
Red Wing6th
Thorogood7th
Blundstone–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Muck Boot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ariat3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Red Wing3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thorogood3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Georgia Boot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dunlop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about farm boots brands
5 answers
Asked ChatGPT
“Which farm boots brand should I buy?”
Asked ChatGPT
“What are the best farm boots brands?”
Asked ChatGPT
“What's the best farm boots brand for working outdoors?”
Searched Google, AI Overview
“best farm boots”
Searched Google, AI Overview
“waterproof farm boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Muck Boot or Thorogood more popular in search?
This chart shows how often people search Google for Muck Boot and Thorogood by name. Each line represents a brand's share of searches for all eight farm boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Muck Boot, Thorogood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ariat | Red Wing | Blundstone | Bogs | Muck Boot | Thorogood | Georgia Boot | Dunlop |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 41.9% | 18.8% | 10.3% | 4.6% | 3.8% | 1.4% | 0.45% |
| Nov 2025 | 22.6% | 33.9% | 22.6% | 8.3% | 6.8% | 3.7% | 1.4% | 0.55% |
| Dec 2025 | 23.5% | 35.2% | 19.3% | 8.6% | 7.1% | 3.9% | 1.7% | 0.58% |
| Jan 2026 | 17.6% | 47.8% | 14.4% | 9.6% | 5.3% | 3.5% | 1.3% | 0.52% |
| Feb 2026 | 23.2% | 34.7% | 15.5% | 12.7% | 5.7% | 5.7% | 1.7% | 0.68% |
| Mar 2026 | 17.8% | 59.1% | 7.9% | 7.9% | 2.9% | 2.9% | 1.1% | 0.36% |
| Apr 2026 | 27.2% | 40.4% | 9.9% | 12.2% | 3.7% | 4.4% | 1.6% | 0.47% |
| May 2026 | 35% | 23.4% | 12.8% | 15.7% | 4.7% | 5.7% | 2.1% | 0.53% |
| Jun 2026 | 37.5% | 25.1% | 11.2% | 13.7% | 4.1% | 6.1% | 1.8% | 0.5% |
| Jul 2026 | 33.6% | 27.5% | 12.3% | 15% | 3.7% | 5.5% | 2% | 0.42% |
| Aug 2026 | 34% | 22.8% | 15.2% | 15.2% | 4.6% | 5.6% | 2% | 0.55% |
| Sep 2026 | 29.6% | 24.2% | 19.8% | 13.2% | 5.9% | 4.8% | 1.8% | 0.58% |
How has the Muck Boot and Thorogood comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Thorogood took it in April 2026, Muck Boot took it in September 2026.
- Across the 12 months ending September 2026, Muck Boot’s share of searches among farm boots brands worldwide moved from 4.6% to 5.9%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Thorogood’s share of searches among farm boots brands worldwide moved from 3.8% to 4.8%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for farm boots brands worldwide in September 2026?
2 changes
In September 2026, Muck Boot overtook Thorogood to rank 5th among farm boots brands worldwide, with 5.9% of the searches.
In September 2026, Thorogood lost share of searches among farm boots brands worldwide, from 5.6% to 4.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Muck Boot’s and Thorogood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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