Morningfame vs VidIQ:Which is more popular by branded search?
In August 2026, VidIQ had more branded searches than Morningfame among YouTube growth tools worldwide. VidIQ was estimated to have 550K branded searches compared to Morningfame’s 720, and held a 34.7% Share of Search versus Morningfame’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Morningfame or VidIQ?
Compare tools creators use to grow a YouTube channel. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for VidIQ, Morningfame. The figures are in the table below the chart.
View monthly share of search table
| Month | Social Blade | VidIQ | TubeBuddy | Morningfame |
|---|---|---|---|---|
| Oct 2025 | 70.9% | 26.2% | 2.9% | 0.08% |
| Nov 2025 | 66.6% | 30% | 3.3% | 0.09% |
| Dec 2025 | 66.6% | 30% | 3.3% | 0.09% |
| Jan 2026 | 67% | 30.2% | 2.7% | 0.07% |
| Feb 2026 | 67% | 30.2% | 2.7% | 0.09% |
| Mar 2026 | 66.6% | 30% | 3.3% | 0.09% |
| Apr 2026 | 67.1% | 30.2% | 2.7% | 0.06% |
| May 2026 | 67.4% | 30.3% | 2.2% | 0.06% |
| Jun 2026 | 67.4% | 30.3% | 2.2% | 0.04% |
| Jul 2026 | 63.1% | 34.7% | 2.1% | 0.05% |
| Aug 2026 | 63.1% | 34.7% | 2.1% | 0.05% |
| Sep 2026 | — | — | — | — |
How has the Morningfame and VidIQ comparison changed over the last 12 months?
3 findings
- VidIQ was ahead of Morningfame in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Morningfame’s estimated Share of Search among YouTube growth tools worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 1.3K to 720.
- Across the 11 months ending August 2026, VidIQ’s estimated Share of Search among YouTube growth tools worldwide moved from 26.2% to 34.7%, and its estimated monthly branded searches moved from 450K to 550K.
How did search popularity change for YouTube growth tools worldwide in August 2026?
2 changes
Estimated monthly branded searches for VidIQ worldwide rose 22.2% over 11 measured months, from 450K to 550K in August 2026.
Estimated monthly branded searches for Morningfame worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Morningfame’s and VidIQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Morningfame
1 branded search term
- morningfame
VidIQ
1 branded search term
- vidiq
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.