Mooncup vs Saalt:Which is more popular?
In September 2026, Mooncup had more branded searches than Saalt among menstrual cup brands worldwide. Mooncup had about 8,100 branded searches, while Saalt had 3,600. Mooncup made up 5.8% of all menstrual cup brand searches we track, and Saalt accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about menstrual cup brands, Saalt appeared in all five answers and Mooncup in none.
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Top menstrual cup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Saalt appeared in all five answers. Mooncup did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Saalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Flex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DIVA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mooncup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pixie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about menstrual cup brands
5 answers
Asked ChatGPT
“Which menstrual cup brand should I buy?”
Asked ChatGPT
“What are the best menstrual cup brands?”
Asked ChatGPT
“What's the best menstrual cup for beginners?”
Searched Google, AI Overview
“menstrual cup”
Searched Google, AI Overview
“best menstrual cup”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Mooncup or Saalt more popular in search?
This chart shows how often people search Google for Mooncup and Saalt by name. Each line represents a brand's share of searches for all six menstrual cup brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mooncup, Saalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | DIVA | Flex | Mooncup | Pixie | Saalt | Cora |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 4.7% | 10.6% | 3.1% | 2.6% | 0.51% |
| Nov 2025 | 78.8% | 5.7% | 8.6% | 3.8% | 2.5% | 0.51% |
| Dec 2025 | 76.3% | 4.6% | 12.5% | 3.7% | 2.4% | 0.5% |
| Jan 2026 | 80.8% | 4.8% | 7.3% | 4% | 2.6% | 0.43% |
| Feb 2026 | 79.7% | 4.8% | 8.7% | 3.9% | 2.6% | 0.42% |
| Mar 2026 | 82.3% | 4.9% | 6.1% | 4% | 2.2% | 0.44% |
| Apr 2026 | 79.3% | 4.8% | 7.1% | 5.8% | 2.6% | 0.43% |
| May 2026 | 82.4% | 4% | 4.9% | 6% | 2.2% | 0.36% |
| Jun 2026 | 83.3% | 5% | 5% | 4.1% | 2.2% | 0.36% |
| Jul 2026 | 81.8% | 4.9% | 4.9% | 4% | 4% | 0.36% |
| Aug 2026 | 81.6% | 4.9% | 4.9% | 4.9% | 3.3% | 0.44% |
| Sep 2026 | 79.4% | 5.8% | 5.8% | 5.8% | 2.6% | 0.43% |
How has the Mooncup and Saalt comparison changed over the last 12 months?
3 findings
- Mooncup was ahead of Saalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mooncup’s share of searches among menstrual cup brands worldwide moved from 10.6% to 5.8%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
- Across the 12 months ending September 2026, Saalt’s share of searches among menstrual cup brands worldwide held steady at 2.6%, and its estimated monthly branded searches held steady at 3.6K.
How did search popularity change for menstrual cup brands worldwide in September 2026?
2 changes
In September 2026, Mooncup gained share of searches among menstrual cup brands worldwide, from 4.9% to 5.8%.
In September 2026, Saalt lost share of searches among menstrual cup brands worldwide, from 3.3% to 2.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mooncup’s and Saalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among menstrual cup brands
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