Flex vs Pixie:Which is more popular?
In September 2026, Flex and Pixie were level in searches among menstrual cup brands worldwide, with an estimated 8.1K branded searches each, at 5.8% of the total each. When we asked ChatGPT and Google AI Overviews about menstrual cup brands, Flex appeared in three of the five answers and Pixie in none.
Who do people search for more?
Flex and Pixie are searched for about as often as each other.
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Top menstrual cup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Flex was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Pixie did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Saalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Flex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DIVA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mooncup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pixie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about menstrual cup brands
5 answers
Asked ChatGPT
“Which menstrual cup brand should I buy?”
Asked ChatGPT
“What are the best menstrual cup brands?”
Asked ChatGPT
“What's the best menstrual cup for beginners?”
Searched Google, AI Overview
“menstrual cup”
Searched Google, AI Overview
“best menstrual cup”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Flex or Pixie more popular in search?
This chart shows how often people search Google for Flex and Pixie by name. Each line represents a brand's share of searches for all six menstrual cup brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Flex, Pixie. The figures are in the table below the chart.
View monthly share of searches table
| Month | DIVA | Flex | Mooncup | Pixie | Saalt | Cora |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 4.7% | 10.6% | 3.1% | 2.6% | 0.51% |
| Nov 2025 | 78.8% | 5.7% | 8.6% | 3.8% | 2.5% | 0.51% |
| Dec 2025 | 76.3% | 4.6% | 12.5% | 3.7% | 2.4% | 0.5% |
| Jan 2026 | 80.8% | 4.8% | 7.3% | 4% | 2.6% | 0.43% |
| Feb 2026 | 79.7% | 4.8% | 8.7% | 3.9% | 2.6% | 0.42% |
| Mar 2026 | 82.3% | 4.9% | 6.1% | 4% | 2.2% | 0.44% |
| Apr 2026 | 79.3% | 4.8% | 7.1% | 5.8% | 2.6% | 0.43% |
| May 2026 | 82.4% | 4% | 4.9% | 6% | 2.2% | 0.36% |
| Jun 2026 | 83.3% | 5% | 5% | 4.1% | 2.2% | 0.36% |
| Jul 2026 | 81.8% | 4.9% | 4.9% | 4% | 4% | 0.36% |
| Aug 2026 | 81.6% | 4.9% | 4.9% | 4.9% | 3.3% | 0.44% |
| Sep 2026 | 79.4% | 5.8% | 5.8% | 5.8% | 2.6% | 0.43% |
How has the Flex and Pixie comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Pixie took it in April 2026, Flex took it in June 2026.
- Across the 12 months ending September 2026, Flex’s share of searches among menstrual cup brands worldwide moved from 4.7% to 5.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 12 months ending September 2026, Pixie’s share of searches among menstrual cup brands worldwide moved from 3.1% to 5.8%, and its estimated monthly branded searches moved from 4.4K to 8.1K.
How did search popularity change for menstrual cup brands worldwide in September 2026?
2 changes
In September 2026, Flex gained share of searches among menstrual cup brands worldwide, from 4.9% to 5.8%.
In September 2026, Pixie gained share of searches among menstrual cup brands worldwide, from 4.9% to 5.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Flex’s and Pixie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among menstrual cup brands
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