DIVA vs Mooncup:Which is searched more?
In September 2026, DIVA had more branded searches than Mooncup among menstrual cup brands worldwide. DIVA had about 110,000 branded searches, while Mooncup had 8,100. DIVA made up 79.4% of all menstrual cup brand searches we track, and Mooncup accounted for 5.8%. These are worldwide searches for English-language branded terms.
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Is DIVA or Mooncup more popular in search?
Compare the brands people buy menstrual cups from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for DIVA, Mooncup. The figures are in the table below the chart.
View monthly share of searches table
| Month | DIVA | Flex | Mooncup | Pixie | Saalt | Cora |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 4.7% | 10.6% | 3.1% | 2.6% | 0.51% |
| Nov 2025 | 78.8% | 5.7% | 8.6% | 3.8% | 2.5% | 0.51% |
| Dec 2025 | 76.3% | 4.6% | 12.5% | 3.7% | 2.4% | 0.5% |
| Jan 2026 | 80.8% | 4.8% | 7.3% | 4% | 2.6% | 0.43% |
| Feb 2026 | 79.7% | 4.8% | 8.7% | 3.9% | 2.6% | 0.42% |
| Mar 2026 | 82.3% | 4.9% | 6.1% | 4% | 2.2% | 0.44% |
| Apr 2026 | 79.3% | 4.8% | 7.1% | 5.8% | 2.6% | 0.43% |
| May 2026 | 82.4% | 4% | 4.9% | 6% | 2.2% | 0.36% |
| Jun 2026 | 83.3% | 5% | 5% | 4.1% | 2.2% | 0.36% |
| Jul 2026 | 81.8% | 4.9% | 4.9% | 4% | 4% | 0.36% |
| Aug 2026 | 81.6% | 4.9% | 4.9% | 4.9% | 3.3% | 0.44% |
| Sep 2026 | 79.4% | 5.8% | 5.8% | 5.8% | 2.6% | 0.43% |
How has the DIVA and Mooncup comparison changed over the last 12 months?
3 findings
- DIVA was ahead of Mooncup in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DIVA’s share of searches among menstrual cup brands worldwide moved from 78.5% to 79.4%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Mooncup’s share of searches among menstrual cup brands worldwide moved from 10.6% to 5.8%, and its estimated monthly branded searches moved from 14.8K to 8.1K.
How did search popularity change for menstrual cup brands worldwide in September 2026?
2 changes
In September 2026, Mooncup gained share of searches among menstrual cup brands worldwide, from 4.9% to 5.8%.
In September 2026, DIVA lost share of searches among menstrual cup brands worldwide, from 81.6% to 79.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DIVA’s and Mooncup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among menstrual cup brands
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