Menstrual cup brands:Which are most popular?
In September 2026, DIVA was the most searched menstrual cup brand worldwide, accounting for 79.4% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Saalt showed up in every answer. Saalt was recommended most often, coming first in all three responses that gave a list.
DIVAShare of searches 79.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
FlexShare of searches 5.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
MooncupShare of searches 5.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PixieShare of searches 5.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SaaltShare of searches 2.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top menstrual cup brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Saalt appeared every time. Saalt was recommended most often, coming first in all three answers that gave a list. Flex was second. DIVA, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Saalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Flex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DIVA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mooncup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pixie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about menstrual cup brands
5 answers
Asked ChatGPT
“Which menstrual cup brand should I buy?”
Asked ChatGPT
“What are the best menstrual cup brands?”
Asked ChatGPT
“What's the best menstrual cup for beginners?”
Searched Google, AI Overview
“menstrual cup”
Searched Google, AI Overview
“best menstrual cup”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which menstrual cup brands do people search for most?
This chart shows how often people search Google for each menstrual cup brand by name. Each line represents a brand's share of searches for all six menstrual cup brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DIVA, Flex, Mooncup, Pixie, Saalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | DIVA | Flex | Mooncup | Pixie | Saalt | Cora |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 4.7% | 10.6% | 3.1% | 2.6% | 0.51% |
| Nov 2025 | 78.8% | 5.7% | 8.6% | 3.8% | 2.5% | 0.51% |
| Dec 2025 | 76.3% | 4.6% | 12.5% | 3.7% | 2.4% | 0.5% |
| Jan 2026 | 80.8% | 4.8% | 7.3% | 4% | 2.6% | 0.43% |
| Feb 2026 | 79.7% | 4.8% | 8.7% | 3.9% | 2.6% | 0.42% |
| Mar 2026 | 82.3% | 4.9% | 6.1% | 4% | 2.2% | 0.44% |
| Apr 2026 | 79.3% | 4.8% | 7.1% | 5.8% | 2.6% | 0.43% |
| May 2026 | 82.4% | 4% | 4.9% | 6% | 2.2% | 0.36% |
| Jun 2026 | 83.3% | 5% | 5% | 4.1% | 2.2% | 0.36% |
| Jul 2026 | 81.8% | 4.9% | 4.9% | 4% | 4% | 0.36% |
| Aug 2026 | 81.6% | 4.9% | 4.9% | 4.9% | 3.3% | 0.44% |
| Sep 2026 | 79.4% | 5.8% | 5.8% | 5.8% | 2.6% | 0.43% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.4% | 110K | -18.5% | -2.2 points | |
| 2, held 2nd | 5.8% | 8.1K | 0% | +1 points | |
| 3, held 3rd | 5.8% | 8.1K | 0% | +1 points | |
| 4, held 4th | 5.8% | 8.1K | 0% | +1 points | |
| 5, held 5th | 2.6% | 3.6K | -33.3% | -0.7 points | |
| 6, held 6th | 0.43% | 590 | -18.1% | 0 points |
1.
DIVA79.4%
Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -2.2 points.
2.
Flex5.8%
Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share +1 points.
3.
Mooncup5.8%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +1 points.
4.
Pixie5.8%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +1 points.
5.
Saalt2.6%
Held 5th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.7 points.
6.
Cora0.43%
Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.
Which brand is most popular in search among menstrual cup brands worldwide?
6 brands
In September 2026, DIVA was the most searched among menstrual cup brands worldwide, with an estimated 110K branded searches, 79.4% of all searches for the six we track. Flex is in 2nd place, 73.6 percentage points behind at 5.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| DIVA | 78.5% → 79.4% | 83.3%Jun 2026 | 76.3%Dec 2025 | 1st |
| Flex | 4.7% → 5.8% | 5.8%Sep 2026 | 4%May 2026 | 3rd → 2nd |
| Mooncup | 10.6% → 5.8% | 12.5%Dec 2025 | 4.9%Aug 2026 | 2nd → 3rd |
| Pixie | 3.1% → 5.8% | 6%May 2026 | 3.1%Oct 2025 | 4th |
| Saalt | 2.6% | 4%Jul 2026 | 2.2%Mar 2026 | 5th |
| Cora | 0.51% → 0.43% | 0.51%Oct 2025 | 0.36%Jul 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, DIVA’s share of searches among menstrual cup brands worldwide increased from 78.5% to 79.4%.
- Across the 12 months ending September 2026, Flex’s share of searches among menstrual cup brands worldwide increased from 4.7% to 5.8%.
- Across the 12 months ending September 2026, Mooncup’s share of searches among menstrual cup brands worldwide decreased from 10.6% to 5.8%.
- Across the 12 months ending September 2026, Pixie’s share of searches among menstrual cup brands worldwide increased from 3.1% to 5.8%.
- Across the 12 months ending September 2026, DIVA’s share of searches among menstrual cup brands worldwide peaked at 83.3% in June 2026 and was lowest at 76.3% in December 2025.
- Across the 12 months ending September 2026, Flex’s share of searches among menstrual cup brands worldwide peaked at 5.8% in September 2026 and was lowest at 4% in May 2026.
- Across the 12 months ending September 2026, Mooncup’s share of searches among menstrual cup brands worldwide peaked at 12.5% in December 2025 and was lowest at 4.9% in August 2026.
- Across the 12 months ending September 2026, Pixie’s share of searches among menstrual cup brands worldwide peaked at 6% in May 2026 and was lowest at 3.1% in October 2025.
- Across the 12 months ending September 2026, Saalt’s share of searches among menstrual cup brands worldwide peaked at 4% in July 2026 and was lowest at 2.2% in March 2026.
- Across the 12 months ending September 2026, Flex rose from 3rd to 2nd among menstrual cup brands worldwide.
- Across the 12 months ending September 2026, Mooncup fell from 2nd to 3rd among menstrual cup brands worldwide.
- Across the 12 months ending September 2026, Saalt and Cora held steady: their share of searches among menstrual cup brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for menstrual cup brands worldwide in September 2026?
6 changes
In September 2026, Flex gained share of searches among menstrual cup brands worldwide, from 4.9% to 5.8%.
In September 2026, Mooncup gained share of searches among menstrual cup brands worldwide, from 4.9% to 5.8%.
In September 2026, Pixie gained share of searches among menstrual cup brands worldwide, from 4.9% to 5.8%.
In September 2026, DIVA lost share of searches among menstrual cup brands worldwide, from 81.6% to 79.4%.
In September 2026, Saalt lost share of searches among menstrual cup brands worldwide, from 3.3% to 2.6%.
Estimated monthly branded searches for Cora worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
Compare popularity between leading brands
- DIVA vs Flex: compare popularity
- DIVA vs Mooncup: compare popularity
- DIVA vs Pixie: compare popularity
- DIVA vs Saalt: compare popularity
- Flex vs Mooncup: compare popularity
- Flex vs Pixie: compare popularity
- Flex vs Saalt: compare popularity
- Mooncup vs Pixie: compare popularity
- Mooncup vs Saalt: compare popularity
- Pixie vs Saalt: compare popularity
- Compare any of these brands
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