DIVA vs Flex:Which is more popular?
In September 2026, DIVA had more branded searches than Flex among menstrual cup brands worldwide. DIVA had about 110,000 branded searches, while Flex had 8,100. DIVA made up 79.4% of all menstrual cup brand searches we track, and Flex accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about menstrual cup brands, Flex appeared in three of the five answers and DIVA in none.
Who do people search for more?
DIVA, about 14 searches for every 1 for Flex
Follow DIVA vs Flex and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top menstrual cup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Flex was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. DIVA did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Saalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Flex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- DIVA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mooncup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pixie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about menstrual cup brands
5 answers
Asked ChatGPT
“Which menstrual cup brand should I buy?”
Asked ChatGPT
“What are the best menstrual cup brands?”
Asked ChatGPT
“What's the best menstrual cup for beginners?”
Searched Google, AI Overview
“menstrual cup”
Searched Google, AI Overview
“best menstrual cup”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is DIVA or Flex more popular in search?
This chart shows how often people search Google for DIVA and Flex by name. Each line represents a brand's share of searches for all six menstrual cup brands we track, month by month, from English-language searches worldwide.
Share of searches by month for DIVA, Flex. The figures are in the table below the chart.
View monthly share of searches table
| Month | DIVA | Flex | Mooncup | Pixie | Saalt | Cora |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.5% | 4.7% | 10.6% | 3.1% | 2.6% | 0.51% |
| Nov 2025 | 78.8% | 5.7% | 8.6% | 3.8% | 2.5% | 0.51% |
| Dec 2025 | 76.3% | 4.6% | 12.5% | 3.7% | 2.4% | 0.5% |
| Jan 2026 | 80.8% | 4.8% | 7.3% | 4% | 2.6% | 0.43% |
| Feb 2026 | 79.7% | 4.8% | 8.7% | 3.9% | 2.6% | 0.42% |
| Mar 2026 | 82.3% | 4.9% | 6.1% | 4% | 2.2% | 0.44% |
| Apr 2026 | 79.3% | 4.8% | 7.1% | 5.8% | 2.6% | 0.43% |
| May 2026 | 82.4% | 4% | 4.9% | 6% | 2.2% | 0.36% |
| Jun 2026 | 83.3% | 5% | 5% | 4.1% | 2.2% | 0.36% |
| Jul 2026 | 81.8% | 4.9% | 4.9% | 4% | 4% | 0.36% |
| Aug 2026 | 81.6% | 4.9% | 4.9% | 4.9% | 3.3% | 0.44% |
| Sep 2026 | 79.4% | 5.8% | 5.8% | 5.8% | 2.6% | 0.43% |
How has the DIVA and Flex comparison changed over the last 12 months?
3 findings
- DIVA was ahead of Flex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DIVA’s share of searches among menstrual cup brands worldwide moved from 78.5% to 79.4%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Flex’s share of searches among menstrual cup brands worldwide moved from 4.7% to 5.8%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for menstrual cup brands worldwide in September 2026?
2 changes
In September 2026, Flex gained share of searches among menstrual cup brands worldwide, from 4.9% to 5.8%.
In September 2026, DIVA lost share of searches among menstrual cup brands worldwide, from 81.6% to 79.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using DIVA’s and Flex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among menstrual cup brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.