Misfits vs TRUBAR:Which is more popular by branded search?
In August 2026, TRUBAR had more branded searches than Misfits among protein bar brands worldwide. TRUBAR was estimated to have 40.3K branded searches compared to Misfits’ 18.7K, and held a 4.9% Share of Search versus Misfits’ 2.3%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Misfits or TRUBAR?
A curated comparison of protein snack brands, measured worldwide through English language branded searches. Brand-level interest includes other products in each brand's range, not just bars. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TRUBAR, Misfits. The figures are in the table below the chart.
View monthly share of search table
| Month | Barebells | BUILT | ALOHA | TRUBAR | GoMacro | Misfits |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 31.1% | 9.1% | 6.3% | 4.1% | 2.1% |
| Nov 2025 | 47.8% | 31.4% | 8.4% | 5.8% | 4.4% | 2.2% |
| Dec 2025 | 43.5% | 34.7% | 9% | 5.1% | 5.1% | 2.5% |
| Jan 2026 | 46.2% | 33.6% | 8.2% | 5.5% | 3.7% | 2.8% |
| Feb 2026 | 46.1% | 31.2% | 8.6% | 8% | 3.6% | 2.5% |
| Mar 2026 | 46.3% | 32.2% | 9.3% | 6.2% | 3.6% | 2.5% |
| Apr 2026 | 48.1% | 29.2% | 10.9% | 5.3% | 4% | 2.6% |
| May 2026 | 50.2% | 24.8% | 12.8% | 5.5% | 4.1% | 2.7% |
| Jun 2026 | 54.4% | 23.9% | 10.8% | 4.8% | 4% | 2.1% |
| Jul 2026 | 53.5% | 23.2% | 11.4% | 5% | 4.2% | 2.7% |
| Aug 2026 | 52.5% | 24% | 11.7% | 4.9% | 4.6% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Misfits and TRUBAR comparison changed over the last 12 months?
3 findings
- TRUBAR was ahead of Misfits in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Misfits’ estimated Share of Search among protein bar brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches moved from 17.3K to 18.7K.
- Across the 11 months ending August 2026, TRUBAR’s estimated Share of Search among protein bar brands worldwide moved from 6.3% to 4.9%, and its estimated monthly branded searches moved from 51.2K to 40.3K.
How did search popularity change for protein bar brands worldwide in August 2026?
1 change
Estimated monthly branded searches for TRUBAR worldwide fell 21.3% over 11 measured months, from 51.2K to 40.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Misfits’ and TRUBAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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