Milkshake vs Taplink:Which is more popular by branded search?
In August 2026, Taplink had more branded searches than Milkshake among link-in-bio tools worldwide. Taplink was estimated to have 66.5K branded searches compared to Milkshake’s 4.1K, and held a 2.8% Share of Search versus Milkshake’s 0.17%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Milkshake or Taplink?
Compare link-in-bio and creator storefront tools used on social media profiles, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Taplink, Milkshake. The figures are in the table below the chart.
View monthly share of search table
| Month | Linktree | Beacons | Stan Store | Taplink | Bio Link | Milkshake |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.4% | 4.6% | 6.6% | 2.6% | 0.7% | 0.18% |
| Nov 2025 | 82% | 6.4% | 7.6% | 3.1% | 0.8% | 0.2% |
| Dec 2025 | 82.1% | 6.4% | 7.4% | 3% | 0.98% | 0.2% |
| Jan 2026 | 82.2% | 6.4% | 7.6% | 2.9% | 0.65% | 0.2% |
| Feb 2026 | 80.6% | 7.6% | 7.4% | 3.5% | 0.64% | 0.2% |
| Mar 2026 | 82.3% | 6.3% | 7.5% | 3% | 0.65% | 0.17% |
| Apr 2026 | 80.7% | 7.5% | 7.7% | 3.2% | 0.76% | 0.17% |
| May 2026 | 80.8% | 7.5% | 7.6% | 3.3% | 0.63% | 0.17% |
| Jun 2026 | 83.6% | 6.4% | 6.4% | 2.9% | 0.52% | 0.17% |
| Jul 2026 | 83.6% | 6.3% | 6.5% | 2.9% | 0.53% | 0.17% |
| Aug 2026 | 82.2% | 7.7% | 6.5% | 2.8% | 0.64% | 0.17% |
| Sep 2026 | — | — | — | — | — | — |
How has the Milkshake and Taplink comparison changed over the last 12 months?
3 findings
- Taplink was ahead of Milkshake in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Milkshake’s estimated Share of Search among link-in-bio tools worldwide moved from 0.18% to 0.17%, and its estimated monthly branded searches moved from 4.8K to 4.1K.
- Across the 11 months ending August 2026, Taplink’s estimated Share of Search among link-in-bio tools worldwide moved from 2.6% to 2.8%, and its estimated monthly branded searches moved from 71K to 66.5K.
How did search popularity change for link-in-bio tools worldwide in August 2026?
1 change
Estimated monthly branded searches for Milkshake worldwide fell 15.3% over 11 measured months, from 4.8K to 4.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Milkshake’s and Taplink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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