Brandwave

Mike and Ike vs Twizzlers:Which is more popular?

In October 2026, Twizzlers had more branded searches than Mike and Ike among candy brands worldwide. Twizzlers had about 165,000 branded searches, while Mike and Ike had 90,500. Twizzlers made up 6% of all candy brand searches we track, and Mike and Ike accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about candy brands, Mike and Ike appeared in two of the five answers and Twizzlers in none.

Among candy brands worldwide in October 2026

Who do people search for more?

Twizzlers, about 82% more searches than Mike and Ike

Twizzlers 165K searchesMike and Ike 90.5K searches

Who does AI mention more?

Mike and Ike, mentioned in 2 of 5 answers, Twizzlers in 0

Mike and Ike in 2 of 5Twizzlers in 0 of 5

Who does AI recommend more?

Mike and Ike, the only one of the two named

Mike and Ike first in 2Twizzlers never named

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Top candy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mike and Ike was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Twizzlers did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sour Patch Kids1st
  2. Haribo2nd
  3. Skittles3rd
  4. Nerds4th
  5. Jolly Rancher5th
  6. Warheads6th
  7. Starburst7th
  8. Trolli8th
  9. Mike and Ike9th
  10. +2 more
  11. Twizzlers–
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sour Patch Kids5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haribo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skittles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nerds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jolly Rancher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mike and Ike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warheads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starburst2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airheads2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twizzlers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about candy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is Mike and Ike or Twizzlers more popular in search?

This chart shows how often people search Google for Mike and Ike and Twizzlers by name. Each line represents a brand's share of searches for all 15 candy brands we track, month by month, from English-language searches worldwide.

Mike and Ike and Twizzlers among candy brands worldwide, by month

Share of searches by month for Twizzlers, Mike and Ike. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboSkittlesSour Patch KidsNerdsJolly RancherTwizzlersHi-ChewSwedish FishJelly BellyMike and IkeTrolliWarheadsStarburstAirheadsMaynards Bassetts
Nov 202523.2%18.9%10.4%11.6%8.5%5.7%3.8%3.8%3.8%2.5%3.8%1.4%1.4%1.1%0.05%
Dec 202523.8%19.4%10.6%9.7%8.7%5.8%3.9%3.2%4.8%3.2%3.2%1.2%1.2%1.2%0.06%
Jan 202624.7%20.2%11%8.8%9%4.9%4.1%3.3%4.1%2.7%3.3%1.2%1.5%1%0.06%
Feb 202624.4%20%10.9%10%8.9%4.9%4%3.3%4%2.7%3.3%1.2%1.3%0.99%0.04%
Mar 202623.8%19.5%10.7%9.8%8.7%4.8%3.9%3.9%4.8%3.2%3.2%1.4%1.2%0.96%0.06%
Apr 202624.2%19.8%10.8%8.6%8.9%4.8%4%4%4.8%3.3%3.3%1.2%1.3%0.98%0.06%
May 202623.6%19.3%10.6%9.7%8.6%5.8%3.9%3.9%4.7%2.6%3.9%1.2%1.2%0.95%0.04%
Jun 202623.4%19.2%10.5%9.6%8.6%5.7%4.7%3.9%3.9%3.1%3.9%1.2%1.2%1.2%0.07%
Jul 202623%18.8%10.3%10%8.4%5.6%4.6%3.8%4.6%3.1%3.8%1.1%1.2%1.4%0.05%
Aug 202621.7%21.7%9.7%8.9%9.7%5.3%4.4%3.6%4.4%3.6%3.6%1.3%1.1%1.3%0.06%
Sep 202620.8%20.8%11.4%8.5%9.3%6.3%4.2%4.2%4.2%3.4%3.4%1.3%1.1%1%0.05%
Oct 202620%20%13.4%9.5%9%6%4%4%3.3%3.3%3.3%1.5%1.4%1.2%0.05%

How has branded search for Mike and Ike and Twizzlers changed worldwide over the last 12 months?

3 findings
  • Twizzlers was ahead of Mike and Ike in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Mike and Ike’s share of searches among candy brands worldwide moved from 2.5% to 3.3%, and its estimated monthly branded searches moved from 60.5K to 90.5K.
  • Across the 12 months ending October 2026, Twizzlers’ share of searches among candy brands worldwide moved from 5.7% to 6%, and its estimated monthly branded searches moved from 135K to 165K.

How did search popularity change for candy brands worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for Mike and Ike worldwide rose 49.6% over 12 measured months, from 60.5K to 90.5K in October 2026.

  2. Estimated monthly branded searches for Twizzlers worldwide rose 22.2% over 12 measured months, from 135K to 165K in October 2026.

How are Mike and Ike’s and Twizzlers’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mike and Ike’s and Twizzlers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mike and Ike

1 branded search term

  • mike and ike

Twizzlers

1 branded search term

  • twizzlers

How the Brand Demand Index is measured

Other head-to-heads among candy brands

Creator with pink hair and a pink jacket

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