Brandwave

How popular isMike and Ike?

In October 2026, people searched for Mike and Ike by name about 90,500 times worldwide, a 49.6% increase from the previous year. These searches made up 3.3% of all global candy brand searches, placing Mike and Ike tenth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about candy brands, Mike and Ike appeared in two of the five answers and was the ninth most recommended of the 15.

Search and AI answers in October 2026

Mike and Ike is the tenth most searched of 15 competitors and the ninth most recommended in the AI answers we collected.

  1. HariboShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. SkittlesShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Sour Patch KidsShare of searches 13.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. NerdsShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Mike and IkeShare of searches 3.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th

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Top candy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mike and Ike was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mike and Ike is the ninth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sour Patch Kids1st
  2. Haribo2nd
  3. Skittles3rd
  4. Nerds4th
  5. Jolly Rancher5th
  6. Warheads6th
  7. Starburst7th
  8. Trolli8th
  9. Mike and Ike9th
  10. Airheads10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sour Patch Kids5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haribo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skittles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nerds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jolly Rancher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mike and Ike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warheads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starburst2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airheads2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hi-Chew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about candy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

How often do people search for Mike and Ike compared with other candy brands worldwide?

Mike and Ike against candy brands worldwide, by month

Share of searches by month for Haribo, Skittles, Sour Patch Kids, Nerds, Jolly Rancher, Twizzlers, Hi-Chew, Swedish Fish, Jelly Belly, Mike and Ike, Trolli. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboSkittlesSour Patch KidsNerdsJolly RancherTwizzlersHi-ChewSwedish FishJelly BellyMike and IkeTrolliWarheadsStarburstAirheadsMaynards Bassetts
Nov 202523.2%18.9%10.4%11.6%8.5%5.7%3.8%3.8%3.8%2.5%3.8%1.4%1.4%1.1%0.05%
Dec 202523.8%19.4%10.6%9.7%8.7%5.8%3.9%3.2%4.8%3.2%3.2%1.2%1.2%1.2%0.06%
Jan 202624.7%20.2%11%8.8%9%4.9%4.1%3.3%4.1%2.7%3.3%1.2%1.5%1%0.06%
Feb 202624.4%20%10.9%10%8.9%4.9%4%3.3%4%2.7%3.3%1.2%1.3%0.99%0.04%
Mar 202623.8%19.5%10.7%9.8%8.7%4.8%3.9%3.9%4.8%3.2%3.2%1.4%1.2%0.96%0.06%
Apr 202624.2%19.8%10.8%8.6%8.9%4.8%4%4%4.8%3.3%3.3%1.2%1.3%0.98%0.06%
May 202623.6%19.3%10.6%9.7%8.6%5.8%3.9%3.9%4.7%2.6%3.9%1.2%1.2%0.95%0.04%
Jun 202623.4%19.2%10.5%9.6%8.6%5.7%4.7%3.9%3.9%3.1%3.9%1.2%1.2%1.2%0.07%
Jul 202623%18.8%10.3%10%8.4%5.6%4.6%3.8%4.6%3.1%3.8%1.1%1.2%1.4%0.05%
Aug 202621.7%21.7%9.7%8.9%9.7%5.3%4.4%3.6%4.4%3.6%3.6%1.3%1.1%1.3%0.06%
Sep 202620.8%20.8%11.4%8.5%9.3%6.3%4.2%4.2%4.2%3.4%3.4%1.3%1.1%1%0.05%
Oct 202620%20%13.4%9.5%9%6%4%4%3.3%3.3%3.3%1.5%1.4%1.2%0.05%

  1. 1.Haribo

    20%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share -0.8 points.

  2. 2.Skittles

    20%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share -0.8 points.

  3. 3.Sour Patch Kids

    13.4%

    Held 3rd. 368K estimated branded searches, +49.6% vs prior month. Share +2 points.

  4. 4.Nerds

    9.5%

    Moved from 5th to 4th. 262K estimated branded searches, +41.7% vs prior month. Share +1 points.

  5. 5.Jolly Rancher

    9%

    Moved from 4th to 5th. 246K estimated branded searches, +22.4% vs prior month. Share -0.3 points.

  6. 6.Twizzlers

    6%

    Held 6th. 165K estimated branded searches, +22.2% vs prior month. Share -0.2 points.

  7. 7.Hi-Chew

    4%

    Held 7th. 110K estimated branded searches, +21.5% vs prior month. Share -0.2 points.

  8. 8.Swedish Fish

    4%

    Moved from 9th to 8th. 110K estimated branded searches, +21.5% vs prior month. Share -0.2 points.

  9. 9.Jelly Belly

    3.3%

    Moved from 8th to 9th. 90.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  10. 10.Mike and Ike

    3.3%

    Held 10th. 90.5K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  11. 11.Trolli

    3.3%

    Held 11th. 90.5K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  12. 12.Warheads

    1.5%

    Held 12th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.2 points.

  13. 13.Starburst

    1.4%

    Held 13th. 39.7K estimated branded searches, +68.9% vs prior month. Share +0.4 points.

  14. 14.Airheads

    1.2%

    Held 14th. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.2 points.

  15. 15.Maynards Bassetts

    0.05%

    Held 15th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare popularity between Mike and Ike and its closest rivals

Every comparison with Mike and Ike

14 comparisons

How has branded search demand for Mike and Ike changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Mike and Ike worldwide rose from 60.5K to 90.5K.
  • Across the 12 months ending October 2026, Mike and Ike’s share of searches among candy brands worldwide increased from 2.5% to 3.3%.
  • Across the 12 months ending October 2026, Mike and Ike’s share of searches among candy brands worldwide peaked at 3.6% in August 2026 and was lowest at 2.5% in November 2025.
  • Across the 12 months ending October 2026, Mike and Ike rose from 11th to 10th among candy brands worldwide.

How did search popularity change for candy brands worldwide in October 2026?

6 changes

  1. In October 2026, Nerds overtook Jolly Rancher to rank 4th among candy brands worldwide, with 9.5% of the searches.

  2. In October 2026, Sour Patch Kids gained share of searches among candy brands worldwide, from 11.4% to 13.4%.

  3. In October 2026, Jelly Belly lost share of searches among candy brands worldwide, from 4.2% to 3.3%.

  4. In October 2026, Haribo lost share of searches among candy brands worldwide, from 20.8% to 20%.

  5. In October 2026, Skittles lost share of searches among candy brands worldwide, from 20.8% to 20%.

  6. Hi-Chew’s share of searches among candy brands worldwide has lost ground for 3 months in a row, from 4.6% to 4% in October 2026.

How are Mike and Ike’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mike and Ike’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mike and ike

How the Brand Demand Index is measured

Who owns Mike and Ike?

Mike and Ike is owned by Just Born. Brandwave does not track any other brands owned by Just Born.

Do you work for Mike and Ike? To request corrections or removal please contact us via our support page and we will be happy to assist.

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