Margaux vs VIVAIA:Which is more popular?
In September 2026, Margaux had more branded searches than VIVAIA among ballet flat brands worldwide. Margaux had about 12,100 branded searches, while VIVAIA had 6,000. Margaux made up 6% of all ballet flat brand searches we track, and VIVAIA accounted for 3%. When we asked ChatGPT and Google AI Overviews about ballet flat brands, Margaux appeared in four of the five answers and VIVAIA in three. Margaux was mentioned before VIVAIA in three out of four answers.
Who do people search for more?
Margaux, about 2 searches for every 1 for VIVAIA
Who does AI mention more?
Margaux, mentioned in 4 of 5 answers, VIVAIA in 3
Who does AI recommend more?
Margaux, named ahead of VIVAIA in 3 of 4 answers
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Top ballet flat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Margaux was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. VIVAIA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Margaux was listed before VIVAIA in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sam Edelman1st- Margaux2nd
Repetto3rd
VIVAIA4th
Vionic5th
Quince6th
Rothy's7th
Tieks–
Birdies–
French Sole–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sam Edelman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Margaux4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- VIVAIA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Repetto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rothy's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vionic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tieks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Birdies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- French Sole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ballet flat brands
5 answers
Asked ChatGPT
“Which ballet flat brand should I buy?”
Asked ChatGPT
“What are the best ballet flat brands?”
Asked ChatGPT
“What's the best ballet flat brand for walking all day?”
Searched Google, AI Overview
“ballet flats”
Searched Google, AI Overview
“flats for women”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Margaux or VIVAIA more popular in search?
This chart shows how often people search Google for Margaux and VIVAIA by name. Each line represents a brand's share of searches for all ten ballet flat brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Margaux, VIVAIA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sam Edelman | Repetto | Tieks | Birdies | Margaux | Rothy's | Vionic | VIVAIA | Quince | French Sole |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.1% | 23.3% | 19.1% | 12.7% | 7% | 8.5% | 4.6% | 3.4% | 1.5% | 0.86% |
| Nov 2025 | 23.6% | 23.6% | 19.4% | 12.9% | 4.7% | 7.1% | 3.1% | 3.4% | 1.4% | 0.77% |
| Dec 2025 | 26.9% | 18% | 22% | 9.8% | 9.8% | 6.6% | 2.4% | 2.8% | 1.1% | 0.71% |
| Jan 2026 | 19% | 28.5% | 15.6% | 12.7% | 5.7% | 8.5% | 3.8% | 3.6% | 1.7% | 0.93% |
| Feb 2026 | 24.4% | 20% | 20% | 8.9% | 8.9% | 8.9% | 3.2% | 3.5% | 1.4% | 0.65% |
| Mar 2026 | 25.1% | 20.5% | 11.2% | 9.2% | 4.1% | 13.8% | 9.2% | 4.3% | 1.8% | 0.81% |
| Apr 2026 | 37.9% | 20.7% | 9.3% | 7.6% | 5.1% | 6.2% | 4.1% | 4.6% | 3% | 1.5% |
| May 2026 | 39.8% | 17.8% | 8% | 5.3% | 14.6% | 4.4% | 2.9% | 4% | 1.7% | 1.6% |
| Jun 2026 | 25.3% | 20.7% | 6.2% | 4.1% | 30.9% | 5.1% | 2.3% | 3% | 1.3% | 1.2% |
| Jul 2026 | 45.3% | 20.4% | 5% | 3.3% | 13.6% | 5% | 2.2% | 2.6% | 1.5% | 0.99% |
| Aug 2026 | 44% | 24.1% | 8.8% | 4.8% | 4.8% | 3.9% | 3.2% | 2.9% | 2.1% | 1.4% |
| Sep 2026 | 45% | 20.1% | 9% | 6% | 6% | 4% | 3.3% | 3% | 2.1% | 1.4% |
How has the Margaux and VIVAIA comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: VIVAIA took it in March 2026, Margaux took it in April 2026.
- Across the 12 months ending September 2026, Margaux’s share of searches among ballet flat brands worldwide moved from 7% to 6%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
- Across the 12 months ending September 2026, VIVAIA’s share of searches among ballet flat brands worldwide moved from 3.4% to 3%, and its estimated monthly branded searches moved from 3.9K to 6K.
How did search popularity change for ballet flat brands worldwide in September 2026?
2 changes
In September 2026, Margaux gained share of searches among ballet flat brands worldwide, from 4.8% to 6%.
Estimated monthly branded searches for VIVAIA worldwide rose 53.8% over 12 measured months, from 3.9K to 6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Margaux’s and VIVAIA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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