Brandwave

Majorette vs Tomica:Which is more popular?

In October 2026, Tomica had more branded searches than Majorette among diecast model brands worldwide. Tomica had about 101,000 branded searches, while Majorette had 28,700. Tomica made up 9.5% of all diecast model brand searches we track, and Majorette accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about diecast model brands, Tomica appeared in two of the five answers and Majorette in none.

Among diecast model brands worldwide in October 2026

Who do people search for more?

Tomica, about 4 searches for every 1 for Majorette

Tomica 101K searchesMajorette 28.7K searches

Who does AI mention more?

Tomica, mentioned in 2 of 5 answers, Majorette in 0

Tomica in 2 of 5Majorette in 0 of 5

Who does AI recommend more?

Tomica, the only one of the two named

Tomica first in 2Majorette never named

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Top diecast model brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tomica was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Majorette did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hot Wheels1st
  2. Mini GT2nd
  3. Matchbox3rd
  4. Greenlight4th
  5. Maisto5th
  6. Tarmac Works6th
  7. Inno647th
  8. Kaido House8th
  9. +3 more
  10. Tomica12th
  11. Majorette–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hot Wheels5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mini GT4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Matchbox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AUTOart4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Greenlight4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaido House3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maisto3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Inno643 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarmac Works3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Majorette0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about diecast model brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Majorette or Tomica more popular in search?

This chart shows how often people search Google for Majorette and Tomica by name. Each line represents a brand's share of searches for all 16 diecast model brands we track, month by month, from English-language searches worldwide.

Majorette and Tomica among diecast model brands worldwide, by month

Share of searches by month for Tomica, Majorette. The figures are in the table below the chart.

View monthly share of searches table
MonthHot WheelsMini GTMatchboxTomicaKaido HouseBburagoMaistoMajoretteMinichampsAUTOartInno64Tarmac WorksGreenlightWellyCorgi
Nov 202533.4%18.9%8.2%10.2%4.8%6.7%6.7%1.8%2.5%2.5%1.3%1.3%1.1%0.27%0.27%
Dec 202536.2%16.8%8.9%11.1%4.2%6%6%1.9%2.7%2.2%1.2%1.2%0.97%0.24%0.24%
Jan 202633.7%19.1%6.8%10.8%4.9%5.5%6.8%2.2%3%2.5%1.7%1.4%1.1%0.27%0.27%
Feb 202631.4%21.8%7.7%11.8%5.5%4.2%5.2%3.1%2.3%2.3%1.5%1.5%1%0.24%0.24%
Mar 202630.5%21%9.2%11.4%5.3%5%5%3%2.7%2.2%1.5%1.5%1%0.24%0.24%
Apr 202631.2%21.5%9.4%11.7%4.4%4.2%5.1%3.1%2.3%2.3%1.5%1.5%1.3%0.24%0.24%
May 202630.9%21.3%9.3%11.6%4.4%4.2%5.1%3.7%2.3%2.3%1.5%1.5%1.2%0.24%0.24%
Jun 202630.4%20.9%9.1%11.4%5.2%5%5%3.5%2.2%2.2%1.5%1.5%1.2%0.23%0.2%
Jul 202634%19.2%8.3%12.7%5.9%3.7%4.6%3.3%2%2%1.4%1.4%0.91%0.21%0.18%
Aug 202633.4%18.9%10%10.7%5.8%4.5%4.5%3.2%2%2.5%1.6%1.3%0.9%0.21%0.21%
Sep 202637.4%17.3%11.2%9.8%5.3%4.1%4.1%2.9%1.8%1.8%1.5%1.2%0.82%0.19%0.24%
Oct 202634.5%16%15.5%9.5%4.9%4.6%4.6%2.7%2.1%1.7%1.4%1.1%0.76%0.34%0.18%

How has branded search for Majorette and Tomica changed worldwide over the last 12 months?

3 findings
  • Tomica was ahead of Majorette in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Majorette’s share of searches among diecast model brands worldwide moved from 1.8% to 2.7%, and its estimated monthly branded searches moved from 16.1K to 28.7K.
  • Across the 12 months ending October 2026, Tomica’s share of searches among diecast model brands worldwide moved from 10.2% to 9.5%, and its estimated monthly branded searches moved from 92.1K to 101K.

How did search popularity change for diecast model brands worldwide in October 2026?

2 changes
  1. Tomica’s share of searches among diecast model brands worldwide has lost ground for 3 months in a row, from 12.7% to 9.5% in October 2026.

  2. Majorette’s share of searches among diecast model brands worldwide has lost ground for 3 months in a row, from 3.3% to 2.7% in October 2026.

How are Majorette’s and Tomica’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Majorette’s and Tomica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Majorette

2 branded search terms

  • majorette cars
  • majorette diecast

Tomica

2 branded search terms

  • tomica
  • tomica cars

How the Brand Demand Index is measured

Other head-to-heads among diecast model brands

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