Brandwave

Mailtrap vs SMTP2GO:Which is more popular?

In September 2026, Mailtrap and SMTP2GO were level in searches among transactional email services worldwide, with an estimated 40.8K versus 40.5K branded searches, at 6.7% of the total each. When we asked ChatGPT and Google AI Overviews about transactional email services, SMTP2GO appeared in two of the five answers and Mailtrap in none.

Among transactional email services worldwide in September 2026

Who do people search for more?

Mailtrap and SMTP2GO are searched for about as often as each other.

Mailtrap 40.8K searchesSMTP2GO 40.5K searches

Who does AI mention more?

SMTP2GO, mentioned in 2 of 5 answers, Mailtrap in 0

SMTP2GO in 2 of 5Mailtrap in 0 of 5

Who does AI recommend more?

SMTP2GO, the only one of the two named

SMTP2GO first in 2Mailtrap never named

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Top transactional email services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SMTP2GO was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Mailtrap did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Postmark1st
  2. Resend2nd
  3. Amazon SES3rd
  4. Twilio SendGrid4th
  5. Mailgun5th
  6. SMTP2GO6th
  7. Mailjet–
  8. Mailtrap–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Postmark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon SES5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mailgun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Resend4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twilio SendGrid3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SMTP2GO2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mailjet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mailtrap0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about transactional email services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mailtrap or SMTP2GO more popular in search?

This chart shows how often people search Google for Mailtrap and SMTP2GO by name. Each line represents a brand's share of searches for all eight transactional email services we track, month by month, from English-language searches worldwide.

Mailtrap and SMTP2GO among transactional email services worldwide, by month

Share of searches by month for Mailtrap, SMTP2GO. The figures are in the table below the chart.

View monthly share of searches table
MonthTwilio SendGridPostmarkMailgunMailjetResendMailtrapAmazon SESSMTP2GO
Oct 202541.7%8.5%14.8%14.8%2.3%8.1%4.4%5.4%
Nov 202538.5%9.6%16.7%13.7%2.8%7.5%5%6.1%
Dec 202539.7%12%14.2%11.6%3.3%7.8%5.2%6.3%
Jan 202636.3%11.1%15.8%12.9%4%7.1%5.8%7.1%
Feb 202637.5%11.4%16.3%10.9%4.6%7.3%6%6%
Mar 202639.7%9.9%14.1%11.6%5.5%7.8%5.2%6.3%
Apr 202636.4%11%15.7%10.5%6.1%8.7%5.8%5.8%
May 202639.2%11.8%14%9.3%6.7%7.7%5.1%6.2%
Jun 202638.3%11.6%13.7%11.2%6.7%7.5%5%6.1%
Jul 202633.5%12.3%14.5%9.7%9.1%8%6.5%6.5%
Aug 202635.9%13.3%12.7%8.5%8.7%7%6.9%6.9%
Sep 202634.4%12.7%12.2%12.2%8.4%6.7%6.7%6.7%

How has the Mailtrap and SMTP2GO comparison changed over the last 12 months?

3 findings

How did search popularity change for transactional email services worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Mailtrap worldwide fell 32.7% over 12 measured months, from 60.6K to 40.8K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mailtrap’s and SMTP2GO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mailtrap

3 branded search terms

  • mailtrap
  • mailtrap email
  • mailtrap email sandbox

SMTP2GO

1 branded search term

  • smtp2go

How the Brand Demand Index is measured

Other head-to-heads among transactional email services

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