Brandwave

How popular isMailtrap in search?

In August 2026, there were an estimated 42.7K branded searches for Mailtrap worldwide which is down 31.7% over the last 11 months. Mailtrap holds 40.8% estimated Share of Search among email deliverability testing tools worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Mail-Tester52.4%
  2. Mailtrap40.8%
  3. GlockApps5.2%
  4. InboxAlly1%
  5. MailMonitor0.7%
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Which email deliverability testing tools compete with Mailtrap?

Mailtrap against email deliverability testing tools worldwide, by month

Share of Search by month for Mail-Tester, Mailtrap, GlockApps. The figures are in the table below the chart.

View monthly share of search table
MonthMail-TesterMailtrapGlockAppsInboxAllyMailMonitor
Oct 202546.8%46.8%5%0.82%0.67%
Nov 202551.2%41.9%5.4%0.72%0.72%
Dec 202547.1%46.3%4.9%0.98%0.8%
Jan 202652%42.1%4.4%0.79%0.72%
Feb 202652%42%4.4%0.85%0.72%
Mar 202652.1%42.2%4.4%0.62%0.6%
Apr 202647.3%46.5%4.9%0.8%0.54%
May 202651.6%42.5%4.4%0.73%0.73%
Jun 202651.7%41.7%5.3%0.72%0.59%
Jul 202652.6%40.9%5.2%0.74%0.47%
Aug 202652.4%40.8%5.2%1%0.7%
Sep 2026—————

  1. 1.Mail-Tester

    52.4%

    held 1st · 54.8K estimated branded searches · -17.6% vs prior month · -0.3 points

  2. 2.Mailtrap

    40.8%

    held 2nd · 42.7K estimated branded searches · -17.5% vs prior month · -0.2 points

  3. 3.GlockApps

    5.2%

    held 3rd · 5.4K estimated branded searches · -18.1% vs prior month · -0.1 points

  4. 4.InboxAlly

    1%

    held 4th · 1.1K estimated branded searches · +12.9% vs prior month · +0.3 points

  5. 5.MailMonitor

    0.7%

    held 5th · 730 estimated branded searches · +21.7% vs prior month · +0.2 points

Compare search popularity between Mailtrap and its closest rivals

How has branded search demand for Mailtrap changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mailtrap worldwide fell from 62.4K to 42.7K.
  • Across the 11 months ending August 2026, Mailtrap’s estimated Share of Search among email deliverability testing tools worldwide decreased from 46.8% to 40.8%.

How did search popularity change for email deliverability testing tools worldwide in August 2026?

  1. Mailtrap’s estimated Share of Search among email deliverability testing tools worldwide has lost ground for 3 months in a row, from 42.5% to 40.8% in August 2026.

  2. Estimated monthly branded searches for GlockApps worldwide fell 18.1% over 11 measured months, from 6.6K to 5.4K in August 2026.

  3. Estimated monthly branded searches for MailMonitor worldwide fell 18% over 11 measured months, from 890 to 730 in August 2026.

  4. Estimated monthly branded searches for Mail-Tester worldwide fell 12.2% over 11 measured months, from 62.4K to 54.8K in August 2026.

Which transactional email platforms compete with Mailtrap?

Mailtrap against transactional email platforms worldwide, by month

Share of Search by month for Twilio SendGrid, Mailgun, Mailtrap, Resend. The figures are in the table below the chart.

View monthly share of search table
MonthTwilio SendGridMailgunMailtrapResendPostmark
Oct 202562.9%22.3%12.6%1.6%0.6%
Nov 202559.3%25.7%12%2.2%0.7%
Dec 202562.1%22.2%12.6%2.5%0.64%
Jan 202658.5%25.4%11.9%3.4%0.83%
Feb 202658.4%25.3%11.9%3.6%0.75%
Mar 202661.3%21.7%12.4%3.9%0.65%
Apr 202656.6%24.4%14%4.3%0.73%
May 202660.5%21.6%12.4%4.9%0.66%
Jun 202660.2%21.5%12.3%5.4%0.66%
Jul 202654.6%23.7%13.5%7.6%0.73%
Aug 202659.3%21%12.1%6.6%0.93%
Sep 2026—————

  1. 1.Twilio SendGrid

    59.3%

    held 1st · 209K estimated branded searches · 0% vs prior month · +4.8 points

  2. 2.Mailgun

    21%

    held 2nd · 74.2K estimated branded searches · -18.2% vs prior month · -2.6 points

  3. 3.Mailtrap

    12.1%

    held 3rd · 42.7K estimated branded searches · -17.5% vs prior month · -1.4 points

  4. 4.Resend

    6.6%

    held 4th · 23.2K estimated branded searches · -20.1% vs prior month · -1 points

  5. 5.Postmark

    0.93%

    held 5th · 3.3K estimated branded searches · +18% vs prior month · +0.2 points

Compare search popularity between Mailtrap and its closest rivals

How has branded search demand for Mailtrap changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, Mailtrap’s estimated Share of Search among transactional email platforms worldwide decreased from 12.6% to 12.1%.
  • Across the 11 months ending August 2026, Mailtrap’s estimated Share of Search among transactional email platforms worldwide peaked at 14% in April 2026 and was lowest at 11.9% in February 2026.

How did search popularity change for transactional email platforms worldwide in August 2026?

  1. In August 2026, Twilio SendGrid gained estimated Share of Search among transactional email platforms worldwide, from 54.6% to 59.3%.

  2. In August 2026, Mailgun lost estimated Share of Search among transactional email platforms worldwide, from 23.7% to 21%.

  3. In August 2026, Mailtrap lost estimated Share of Search among transactional email platforms worldwide, from 13.5% to 12.1%.

  4. In August 2026, Resend lost estimated Share of Search among transactional email platforms worldwide, from 7.6% to 6.6%.

How is Mailtrap measured?

Brandwave collects information about searches that people make online using Mailtrap’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • mailtrap
  • mailtrap email
  • mailtrap email sandbox
  • mailtrap email testing
  • mailtrap io

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How the Brand Demand Index is measured

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