Madre vs Mezcal Unión:Which is more popular?
In September 2026, Madre had more branded searches than Mezcal Unión among mezcal brands worldwide. Madre had about 5,400 branded searches, while Mezcal Unión had 2,900. Madre made up 7.4% of all mezcal brand searches we track, and Mezcal Unión accounted for 4%. When we asked ChatGPT and Google AI Overviews about mezcal brands, neither Madre nor Mezcal Unión appeared in any of the five answers.
Who do people search for more?
Madre, about 86% more searches than Mezcal Unión
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
Follow Madre vs Mezcal Unión and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top mezcal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Madre nor Mezcal Unión showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Del Maguey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Montelobos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ilegal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
400 Conejos2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bozal2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Casamigos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dos Hombres0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Madre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mezcal Unión0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mezcal brands
5 answers
Asked ChatGPT
“Which mezcal brand should I buy?”
Asked ChatGPT
“What are the best mezcal brands?”
Asked ChatGPT
“What's the best mezcal brand for someone new to mezcal?”
Searched Google, AI Overview
“best mezcal”
Searched Google, AI Overview
“mezcal brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Madre or Mezcal Unión more popular in search?
This chart shows how often people search Google for Madre and Mezcal Unión by name. Each line represents a brand's share of searches for all nine mezcal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Madre, Mezcal Unión. The figures are in the table below the chart.
View monthly share of searches table
| Month | 400 Conejos | Ilegal | Montelobos | Del Maguey | Casamigos | Dos Hombres | Madre | Bozal | Mezcal Unión |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 15.2% | 10.2% | 7.3% | 8.3% | 8.3% | 6.8% | 5.5% | 4.5% |
| Nov 2025 | 34.6% | 12.6% | 8.5% | 6.8% | 6.9% | 15.4% | 6.9% | 4.6% | 3.8% |
| Dec 2025 | 35.9% | 24% | 7.2% | 5.8% | 7.2% | 7.2% | 4.8% | 3.9% | 3.9% |
| Jan 2026 | 30.6% | 16.7% | 9.1% | 7.3% | 7.4% | 13.7% | 6.1% | 5% | 4.1% |
| Feb 2026 | 30.5% | 13.6% | 7.4% | 8% | 7.4% | 16.6% | 7.4% | 5% | 4% |
| Mar 2026 | 32.7% | 14.6% | 8% | 7% | 8% | 14.6% | 6.5% | 5.3% | 3.5% |
| Apr 2026 | 32.4% | 14.5% | 7.9% | 7.8% | 7.9% | 14.5% | 6.5% | 5.3% | 3.5% |
| May 2026 | 33.6% | 15% | 8.2% | 8.1% | 10% | 8.2% | 6.7% | 6.7% | 3.6% |
| Jun 2026 | 30.3% | 16.5% | 9% | 8.9% | 9% | 9% | 7.4% | 6% | 4% |
| Jul 2026 | 31.2% | 13.9% | 9.3% | 9.1% | 9.3% | 9.3% | 7.6% | 6.2% | 4.1% |
| Aug 2026 | 35.7% | 13% | 8.7% | 8.6% | 8.7% | 8.7% | 7.1% | 5.8% | 3.8% |
| Sep 2026 | 37.2% | 13.6% | 9.1% | 8% | 7.4% | 7.4% | 7.4% | 6% | 4% |
How has the Madre and Mezcal Unión comparison changed over the last 12 months?
3 findings
- Madre was ahead of Mezcal Unión in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Madre’s share of searches among mezcal brands worldwide moved from 6.8% to 7.4%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Mezcal Unión’s share of searches among mezcal brands worldwide moved from 4.5% to 4%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for mezcal brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Mezcal Unión worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Madre’s and Mezcal Unión’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Madre
1 branded search term
- madre mezcal
Mezcal Unión
1 branded search term
- mezcal union
Other head-to-heads among mezcal brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.