Mackage vs Woolrich:Which is more popular by branded search?
In August 2026, Mackage had more branded searches than Woolrich among coats worldwide. Mackage was estimated to have 27.1K branded searches compared to Woolrich’s 6.6K, and held a 0.65% Share of Search versus Woolrich’s 0.16%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mackage or Woolrich?
Compare the coats shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mackage, Woolrich. The figures are in the table below the chart.
View monthly share of search table
| Month | Burberry | Barbour | Canada Goose | Moncler | Mackage | Woolrich |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 23.4% | 23.4% | 23.4% | 0.77% | 0.23% |
| Nov 2025 | 26.6% | 17.8% | 32.5% | 21.8% | 1.1% | 0.26% |
| Dec 2025 | 28.2% | 18.9% | 28.2% | 23.1% | 1.4% | 0.23% |
| Jan 2026 | 29.4% | 16% | 29.4% | 24% | 0.97% | 0.24% |
| Feb 2026 | 35.6% | 16% | 23.7% | 23.7% | 0.79% | 0.19% |
| Mar 2026 | 40.7% | 22.2% | 18.3% | 18.3% | 0.33% | 0.15% |
| Apr 2026 | 47.1% | 21.2% | 14.1% | 17.3% | 0.21% | 0.11% |
| May 2026 | 49% | 18% | 14.7% | 18% | 0.18% | 0.12% |
| Jun 2026 | 50.6% | 15.2% | 15.2% | 18.6% | 0.27% | 0.12% |
| Jul 2026 | 50.5% | 15.2% | 15.2% | 18.5% | 0.5% | 0.15% |
| Aug 2026 | 43.8% | 19.7% | 19.7% | 16.1% | 0.65% | 0.16% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mackage and Woolrich comparison changed over the last 12 months?
3 findings
- Mackage was ahead of Woolrich in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mackage’s estimated Share of Search among coats worldwide moved from 0.77% to 0.65%, and its estimated monthly branded searches moved from 60.5K to 27.1K.
- Across the 11 months ending August 2026, Woolrich’s estimated Share of Search among coats worldwide moved from 0.23% to 0.16%, and its estimated monthly branded searches moved from 18.1K to 6.6K.
How did search popularity change for coats worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Mackage’s and Woolrich’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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