Lumino The Dentists vs Opalescence:Which is searched more?
In September 2026, Opalescence had more branded searches than Lumino The Dentists among teeth whitening brands worldwide. Opalescence was estimated to have 110K branded searches compared to Lumino The Dentists’ 9.9K, and held a 5.3% Share of Search versus Lumino The Dentists’ 0.48%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lumino The Dentists or Opalescence?
Compare the teeth whitening brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Opalescence, Lumino The Dentists. The figures are in the table below the chart.
View monthly share of search table
| Month | Snow | Smile Dental | Hismile | Colgate Optic White | Opalescence | Crest 3D White | Lumino The Dentists |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 7.9% | 8.4% | 3.6% | 5.3% | 1.9% | 0.48% |
| Nov 2025 | 75.8% | 5.6% | 10.8% | 2.5% | 3.7% | 1.4% | 0.27% |
| Dec 2025 | 81.1% | 4.9% | 7.2% | 2.2% | 3.2% | 1.2% | 0.19% |
| Jan 2026 | 86.3% | 3.5% | 4.8% | 1.9% | 2.3% | 1% | 0.21% |
| Feb 2026 | 75.3% | 6.8% | 8.5% | 3% | 4.5% | 1.7% | 0.33% |
| Mar 2026 | 63.7% | 8.6% | 13.6% | 4.7% | 5.7% | 3.1% | 0.51% |
| Apr 2026 | 56.7% | 11.3% | 14.3% | 6.2% | 7.5% | 3.4% | 0.68% |
| May 2026 | 53% | 12.9% | 13.7% | 7.1% | 8.6% | 3.9% | 0.77% |
| Jun 2026 | 42.8% | 15.5% | 17.2% | 8.5% | 10.4% | 4.7% | 0.93% |
| Jul 2026 | 42% | 15.3% | 18.7% | 8.4% | 10.2% | 4.6% | 0.92% |
| Aug 2026 | 57.4% | 11.4% | 11.8% | 7.6% | 7.6% | 3.4% | 0.69% |
| Sep 2026 | 72.3% | 7.9% | 6.8% | 5.3% | 5.3% | 1.9% | 0.48% |
How has the Lumino The Dentists and Opalescence comparison changed over the last 12 months?
3 findings
- Opalescence was ahead of Lumino The Dentists in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lumino The Dentists’ estimated Share of Search among teeth whitening brands worldwide held steady at 0.48%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Opalescence’s estimated Share of Search among teeth whitening brands worldwide held steady at 5.3%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for teeth whitening brands worldwide in September 2026?
1 change

In September 2026, Opalescence lost estimated Share of Search among teeth whitening brands worldwide, from 7.6% to 5.3%.
Other head-to-heads among teeth whitening brands

Snow vs Smile Dental: compare search popularity
Snow vs Hismile: compare search popularity
Snow vs Colgate Optic White: compare search popularity
Snow vs Opalescence: compare search popularity
Smile Dental vs Hismile: compare search popularity
Smile Dental vs Colgate Optic White: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Lumino The Dentists’ and Opalescence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lumino The Dentists
1 branded search term
- lumino dentists
Opalescence
1 branded search term
- opalescence

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