LoungeKey vs Priority Pass:Which is more popular?
In September 2026, Priority Pass had more branded searches than LoungeKey among airport lounge access programs worldwide. Priority Pass had about 368,000 branded searches, while LoungeKey had 76,600. Priority Pass made up 74.5% of all airport lounge access program searches we track, and LoungeKey accounted for 15.5%. When we asked ChatGPT and Google AI Overviews about airport lounge access programs, Priority Pass appeared in all four answers and LoungeKey in none.
Who do people search for more?
Priority Pass, about 5 searches for every 1 for LoungeKey
Who does AI mention more?
Priority Pass, mentioned in every answer we collected
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Top airport lounge access programs in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Priority Pass appeared in all four answers. LoungeKey did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Priority Pass4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
LoungeKey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DragonPass0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about airport lounge access programs
4 answers
Asked ChatGPT
“How can I get access to airport lounges?”
Asked ChatGPT
“What are the best airport lounge membership programs?”
Asked ChatGPT
“What's the cheapest way to get airport lounge access when I travel?”
Searched Google, AI Overview
“airport lounge”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“airport lounge access”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is LoungeKey or Priority Pass more popular in search?
This chart shows how often people search Google for LoungeKey and Priority Pass by name. Each line represents a brand's share of searches for all three airport lounge access programs we track, month by month, from English-language searches worldwide.
Share of searches by month for Priority Pass, LoungeKey. The figures are in the table below the chart.
View monthly share of searches table
| Month | Priority Pass | LoungeKey | DragonPass |
|---|---|---|---|
| Oct 2025 | 70.5% | 17.9% | 11.6% |
| Nov 2025 | 71.3% | 17% | 11.7% |
| Dec 2025 | 71.3% | 17% | 11.7% |
| Jan 2026 | 75.2% | 14.6% | 10.1% |
| Feb 2026 | 74.5% | 15.5% | 10% |
| Mar 2026 | 72.9% | 15.2% | 12% |
| Apr 2026 | 72.9% | 15.2% | 12% |
| May 2026 | 71.3% | 17% | 11.7% |
| Jun 2026 | 71.3% | 17% | 11.7% |
| Jul 2026 | 71.3% | 17% | 11.7% |
| Aug 2026 | 71.3% | 17% | 11.7% |
| Sep 2026 | 74.5% | 15.5% | 10% |
How has the LoungeKey and Priority Pass comparison changed over the last 12 months?
3 findings
- Priority Pass was ahead of LoungeKey in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LoungeKey’s share of searches among airport lounge access programs worldwide moved from 17.9% to 15.5%, and its estimated monthly branded searches moved from 93.6K to 76.6K.
- Across the 12 months ending September 2026, Priority Pass’ share of searches among airport lounge access programs worldwide moved from 70.5% to 74.5%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for airport lounge access programs worldwide in September 2026?
2 changes
In September 2026, Priority Pass gained share of searches among airport lounge access programs worldwide, from 71.3% to 74.5%.
In September 2026, LoungeKey lost share of searches among airport lounge access programs worldwide, from 17% to 15.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using LoungeKey’s and Priority Pass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LoungeKey
2 branded search terms
- lounge key
- loungekey
Priority Pass
1 branded search term
- priority pass
Other head-to-heads among airport lounge access programs
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