How popular isPriority Pass?
In September 2026, people searched for Priority Pass by name about 368,000 times worldwide, about the same as the previous year. These searches made up 74.5% of all global airport lounge access program searches, placing Priority Pass first out of three programs. When we asked both ChatGPT and Google AI Overviews about airport lounge access programs, Priority Pass appeared in all answers.
Priority Pass is the most searched of 3 competitors.
Priority PassShare of searches 74.5%Mentioned in 4 of 4 AI answers
LoungeKeyShare of searches 15.5%Mentioned in 0 of 4 AI answers
DragonPassShare of searches 10%Mentioned in 0 of 4 AI answers
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Top airport lounge access programs in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Priority Pass appeared in all four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Priority Pass4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- LoungeKey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DragonPass0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about airport lounge access programs
4 answers
Asked ChatGPT
“How can I get access to airport lounges?”
Asked ChatGPT
“What are the best airport lounge membership programs?”
Asked ChatGPT
“What's the cheapest way to get airport lounge access when I travel?”
Searched Google, AI Overview
“airport lounge”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“airport lounge access”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which airport lounge access programs compete with Priority Pass?
Share of searches by month for Priority Pass, LoungeKey, DragonPass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Priority Pass | LoungeKey | DragonPass |
|---|---|---|---|
| Oct 2025 | 70.5% | 17.9% | 11.6% |
| Nov 2025 | 71.3% | 17% | 11.7% |
| Dec 2025 | 71.3% | 17% | 11.7% |
| Jan 2026 | 75.2% | 14.6% | 10.1% |
| Feb 2026 | 74.5% | 15.5% | 10% |
| Mar 2026 | 72.9% | 15.2% | 12% |
| Apr 2026 | 72.9% | 15.2% | 12% |
| May 2026 | 71.3% | 17% | 11.7% |
| Jun 2026 | 71.3% | 17% | 11.7% |
| Jul 2026 | 71.3% | 17% | 11.7% |
| Aug 2026 | 71.3% | 17% | 11.7% |
| Sep 2026 | 74.5% | 15.5% | 10% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.5% | 368K | 0% | +3.2 points | |
| 2, held 2nd | 15.5% | 76.6K | -12.6% | -1.5 points | |
| 3, held 3rd | 10% | 49.5K | -18.2% | -1.7 points |
74.5%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +3.2 points.
15.5%
Held 2nd. 76.6K estimated branded searches, -12.6% vs prior month. Share -1.5 points.
10%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
Compare popularity between Priority Pass and its closest rivals
Every comparison with Priority Pass
2 comparisons
How has branded search demand for Priority Pass changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Priority Pass worldwide held steady at 368K.
- Across the 12 months ending September 2026, Priority Pass’ share of searches among airport lounge access programs worldwide increased from 70.5% to 74.5%.
- Across the 12 months ending September 2026, Priority Pass’ share of searches among airport lounge access programs worldwide peaked at 75.2% in January 2026 and was lowest at 70.5% in October 2025.
How did search popularity change for airport lounge access programs worldwide in September 2026?
3 changes
In September 2026, Priority Pass gained share of searches among airport lounge access programs worldwide, from 71.3% to 74.5%.
In September 2026, DragonPass lost share of searches among airport lounge access programs worldwide, from 11.7% to 10%.
In September 2026, LoungeKey lost share of searches among airport lounge access programs worldwide, from 17% to 15.5%.
How are Priority Pass’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Priority Pass’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- priority pass
Who owns Priority Pass?
Priority Pass is owned by Collinson. Brandwave also tracks LoungeKey, owned by the same company, worldwide.
Do you work for Priority Pass? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Priority Pass your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.