Airport lounge access programs:Which are most popular?
In September 2026, Priority Pass was the most searched airport lounge access program worldwide, accounting for 74.5% of all searches among the three programs we track. When we checked with ChatGPT and Google AI Overviews, Priority Pass showed up in every answer.
Priority PassShare of searches 74.5%Mentioned in 4 of 4 AI answers
LoungeKeyShare of searches 15.5%Mentioned in 0 of 4 AI answers
DragonPassShare of searches 10%Mentioned in 0 of 4 AI answers
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Top airport lounge access programs in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Priority Pass appeared every time. LoungeKey, which ranked second in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Priority Pass4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- LoungeKey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DragonPass0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about airport lounge access programs
4 answers
Asked ChatGPT
“How can I get access to airport lounges?”
Asked ChatGPT
“What are the best airport lounge membership programs?”
Asked ChatGPT
“What's the cheapest way to get airport lounge access when I travel?”
Searched Google, AI Overview
“airport lounge”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“airport lounge access”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Which airport lounge access programs do people search for most?
This chart shows how often people search Google for each airport lounge access program by name. Each line represents a brand's share of searches for all three airport lounge access programs we track, month by month, from English-language searches worldwide.
Share of searches by month for Priority Pass, LoungeKey, DragonPass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Priority Pass | LoungeKey | DragonPass |
|---|---|---|---|
| Oct 2025 | 70.5% | 17.9% | 11.6% |
| Nov 2025 | 71.3% | 17% | 11.7% |
| Dec 2025 | 71.3% | 17% | 11.7% |
| Jan 2026 | 75.2% | 14.6% | 10.1% |
| Feb 2026 | 74.5% | 15.5% | 10% |
| Mar 2026 | 72.9% | 15.2% | 12% |
| Apr 2026 | 72.9% | 15.2% | 12% |
| May 2026 | 71.3% | 17% | 11.7% |
| Jun 2026 | 71.3% | 17% | 11.7% |
| Jul 2026 | 71.3% | 17% | 11.7% |
| Aug 2026 | 71.3% | 17% | 11.7% |
| Sep 2026 | 74.5% | 15.5% | 10% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.5% | 368K | 0% | +3.2 points | |
| 2, held 2nd | 15.5% | 76.6K | -12.6% | -1.5 points | |
| 3, held 3rd | 10% | 49.5K | -18.2% | -1.7 points |
74.5%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +3.2 points.
15.5%
Held 2nd. 76.6K estimated branded searches, -12.6% vs prior month. Share -1.5 points.
10%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
Which brand is most popular in search among airport lounge access programs worldwide?
3 brands
In September 2026, Priority Pass was the most searched among airport lounge access programs worldwide, with an estimated 368K branded searches, 74.5% of all searches for the three we track. LoungeKey is in 2nd place, 59 percentage points behind at 15.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Priority Pass | 70.5% → 74.5% | 75.2%Jan 2026 | 70.5%Oct 2025 | 1st |
| LoungeKey | 17.9% → 15.5% | 17.9%Oct 2025 | 14.6%Jan 2026 | 2nd |
| DragonPass | 11.6% → 10% | 12%Mar 2026 | 10%Feb 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Priority Pass’ share of searches among airport lounge access programs worldwide increased from 70.5% to 74.5%.
- Across the 12 months ending September 2026, LoungeKey’s share of searches among airport lounge access programs worldwide decreased from 17.9% to 15.5%.
- Across the 12 months ending September 2026, DragonPass’ share of searches among airport lounge access programs worldwide decreased from 11.6% to 10%.
- Across the 12 months ending September 2026, Priority Pass’ share of searches among airport lounge access programs worldwide peaked at 75.2% in January 2026 and was lowest at 70.5% in October 2025.
- Across the 12 months ending September 2026, LoungeKey’s share of searches among airport lounge access programs worldwide peaked at 17.9% in October 2025 and was lowest at 14.6% in January 2026.
- Across the 12 months ending September 2026, DragonPass’ share of searches among airport lounge access programs worldwide peaked at 12% in March 2026 and was lowest at 10% in February 2026.
How did search popularity change for airport lounge access programs worldwide in September 2026?
3 changes
In September 2026, Priority Pass gained share of searches among airport lounge access programs worldwide, from 71.3% to 74.5%.
In September 2026, DragonPass lost share of searches among airport lounge access programs worldwide, from 11.7% to 10%.
In September 2026, LoungeKey lost share of searches among airport lounge access programs worldwide, from 17% to 15.5%.
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