DragonPass vs LoungeKey:Which is searched more?
In September 2026, LoungeKey had more branded searches than DragonPass among airport lounge access programs worldwide. LoungeKey had about 76,600 branded searches, while DragonPass had 49,500. LoungeKey made up 15.5% of all airport lounge access program searches we track, and DragonPass accounted for 10%. These are worldwide searches for English-language branded terms.
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Is DragonPass or LoungeKey more popular in search?
Compare the membership programs travellers use to get into airport lounges. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for LoungeKey, DragonPass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Priority Pass | LoungeKey | DragonPass |
|---|---|---|---|
| Oct 2025 | 70.5% | 17.9% | 11.6% |
| Nov 2025 | 71.3% | 17% | 11.7% |
| Dec 2025 | 71.3% | 17% | 11.7% |
| Jan 2026 | 75.2% | 14.6% | 10.1% |
| Feb 2026 | 74.5% | 15.5% | 10% |
| Mar 2026 | 72.9% | 15.2% | 12% |
| Apr 2026 | 72.9% | 15.2% | 12% |
| May 2026 | 71.3% | 17% | 11.7% |
| Jun 2026 | 71.3% | 17% | 11.7% |
| Jul 2026 | 71.3% | 17% | 11.7% |
| Aug 2026 | 71.3% | 17% | 11.7% |
| Sep 2026 | 74.5% | 15.5% | 10% |
How has the DragonPass and LoungeKey comparison changed over the last 12 months?
3 findings
- LoungeKey was ahead of DragonPass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DragonPass’ share of searches among airport lounge access programs worldwide moved from 11.6% to 10%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, LoungeKey’s share of searches among airport lounge access programs worldwide moved from 17.9% to 15.5%, and its estimated monthly branded searches moved from 93.6K to 76.6K.
How did search popularity change for airport lounge access programs worldwide in September 2026?
2 changes
In September 2026, DragonPass lost share of searches among airport lounge access programs worldwide, from 11.7% to 10%.
In September 2026, LoungeKey lost share of searches among airport lounge access programs worldwide, from 17% to 15.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using DragonPass’ and LoungeKey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DragonPass
2 branded search terms
- dragon pass
- dragonpass
LoungeKey
2 branded search terms
- lounge key
- loungekey
Other head-to-heads among airport lounge access programs
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