LoungeKey vs Priority Pass:Which is searched more?
In September 2026, Priority Pass had more branded searches than LoungeKey among airport lounge access programs worldwide. Priority Pass had about 368,000 branded searches, while LoungeKey had 76,600. Priority Pass made up 74.5% of all airport lounge access program searches we track, and LoungeKey accounted for 15.5%. These are worldwide searches for English-language branded terms.
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Is LoungeKey or Priority Pass more popular in search?
Compare the membership programs travellers use to get into airport lounges. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Priority Pass, LoungeKey. The figures are in the table below the chart.
View monthly share of searches table
| Month | Priority Pass | LoungeKey | DragonPass |
|---|---|---|---|
| Oct 2025 | 70.5% | 17.9% | 11.6% |
| Nov 2025 | 71.3% | 17% | 11.7% |
| Dec 2025 | 71.3% | 17% | 11.7% |
| Jan 2026 | 75.2% | 14.6% | 10.1% |
| Feb 2026 | 74.5% | 15.5% | 10% |
| Mar 2026 | 72.9% | 15.2% | 12% |
| Apr 2026 | 72.9% | 15.2% | 12% |
| May 2026 | 71.3% | 17% | 11.7% |
| Jun 2026 | 71.3% | 17% | 11.7% |
| Jul 2026 | 71.3% | 17% | 11.7% |
| Aug 2026 | 71.3% | 17% | 11.7% |
| Sep 2026 | 74.5% | 15.5% | 10% |
How has the LoungeKey and Priority Pass comparison changed over the last 12 months?
3 findings
- Priority Pass was ahead of LoungeKey in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LoungeKey’s share of searches among airport lounge access programs worldwide moved from 17.9% to 15.5%, and its estimated monthly branded searches moved from 93.6K to 76.6K.
- Across the 12 months ending September 2026, Priority Pass’ share of searches among airport lounge access programs worldwide moved from 70.5% to 74.5%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for airport lounge access programs worldwide in September 2026?
2 changes
In September 2026, Priority Pass gained share of searches among airport lounge access programs worldwide, from 71.3% to 74.5%.
In September 2026, LoungeKey lost share of searches among airport lounge access programs worldwide, from 17% to 15.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using LoungeKey’s and Priority Pass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LoungeKey
2 branded search terms
- lounge key
- loungekey
Priority Pass
1 branded search term
- priority pass
Other head-to-heads among airport lounge access programs
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