DragonPass vs LoungeKey:Which is more popular?
In September 2026, LoungeKey had more branded searches than DragonPass among airport lounge access programs worldwide. LoungeKey had about 76,600 branded searches, while DragonPass had 49,500. LoungeKey made up 15.5% of all airport lounge access program searches we track, and DragonPass accounted for 10%. When we asked ChatGPT and Google AI Overviews about airport lounge access programs, neither DragonPass nor LoungeKey appeared in any of the four answers.
Who do people search for more?
LoungeKey, about 55% more searches than DragonPass
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top airport lounge access programs in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither DragonPass nor LoungeKey showed up in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Priority Pass4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- LoungeKey0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DragonPass0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about airport lounge access programs
4 answers
Asked ChatGPT
“How can I get access to airport lounges?”
Asked ChatGPT
“What are the best airport lounge membership programs?”
Asked ChatGPT
“What's the cheapest way to get airport lounge access when I travel?”
Searched Google, AI Overview
“airport lounge”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“airport lounge access”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is DragonPass or LoungeKey more popular in search?
This chart shows how often people search Google for DragonPass and LoungeKey by name. Each line represents a brand's share of searches for all three airport lounge access programs we track, month by month, from English-language searches worldwide.
Share of searches by month for LoungeKey, DragonPass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Priority Pass | LoungeKey | DragonPass |
|---|---|---|---|
| Oct 2025 | 70.5% | 17.9% | 11.6% |
| Nov 2025 | 71.3% | 17% | 11.7% |
| Dec 2025 | 71.3% | 17% | 11.7% |
| Jan 2026 | 75.2% | 14.6% | 10.1% |
| Feb 2026 | 74.5% | 15.5% | 10% |
| Mar 2026 | 72.9% | 15.2% | 12% |
| Apr 2026 | 72.9% | 15.2% | 12% |
| May 2026 | 71.3% | 17% | 11.7% |
| Jun 2026 | 71.3% | 17% | 11.7% |
| Jul 2026 | 71.3% | 17% | 11.7% |
| Aug 2026 | 71.3% | 17% | 11.7% |
| Sep 2026 | 74.5% | 15.5% | 10% |
How has the DragonPass and LoungeKey comparison changed over the last 12 months?
3 findings
- LoungeKey was ahead of DragonPass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DragonPass’ share of searches among airport lounge access programs worldwide moved from 11.6% to 10%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, LoungeKey’s share of searches among airport lounge access programs worldwide moved from 17.9% to 15.5%, and its estimated monthly branded searches moved from 93.6K to 76.6K.
How did search popularity change for airport lounge access programs worldwide in September 2026?
2 changes
In September 2026, DragonPass lost share of searches among airport lounge access programs worldwide, from 11.7% to 10%.
In September 2026, LoungeKey lost share of searches among airport lounge access programs worldwide, from 17% to 15.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using DragonPass’ and LoungeKey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DragonPass
2 branded search terms
- dragon pass
- dragonpass
LoungeKey
2 branded search terms
- lounge key
- loungekey
Other head-to-heads among airport lounge access programs
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