Logitech vs WiiM:Which is more popular?
In September 2026, WiiM had more branded searches than Logitech among bluetooth receiver brands worldwide. WiiM had about 74,000 branded searches, while Logitech had 1,600. WiiM made up 32.1% of all bluetooth receiver brand searches we track, and Logitech accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about bluetooth receiver brands, WiiM appeared in two of the five answers and Logitech in one. WiiM was mentioned before Logitech in every answer.
Who do people search for more?
WiiM, about 46 searches for every 1 for Logitech
Who does AI mention more?
WiiM, mentioned in 2 of 5 answers, Logitech in 1
Who does AI recommend more?
WiiM, named ahead of Logitech in every answer
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Top bluetooth receiver brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WiiM was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Logitech was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. WiiM was listed before Logitech in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Audioengine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FiiO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- WiiM2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Logitech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Mpow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yamaha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bluetooth receiver brands
5 answers
Asked ChatGPT
“Which Bluetooth receiver brand should I buy?”
- 1FiiO
- 1
Asked ChatGPT
“What are the best Bluetooth receiver brands?”
Asked ChatGPT
“What's the best Bluetooth receiver brand for home audio?”
Searched Google, AI Overview
“best bluetooth receiver”
Searched Google, AI Overview
“bluetooth audio receiver”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Logitech or WiiM more popular in search?
This chart shows how often people search Google for Logitech and WiiM by name. Each line represents a brand's share of searches for all seven bluetooth receiver brands we track, month by month, from English-language searches worldwide.
Share of searches by month for WiiM, Logitech. The figures are in the table below the chart.
View monthly share of searches table
| Month | FiiO | WiiM | Audioengine | Mpow | Bose | Logitech | Yamaha |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.9% | 31.2% | 6.2% | 3.4% | 1% | 0.8% | 0.42% |
| Nov 2025 | 52.4% | 35.1% | 7% | 3.1% | 1.1% | 0.74% | 0.5% |
| Dec 2025 | 57.2% | 31.4% | 6.3% | 2.8% | 1% | 0.83% | 0.45% |
| Jan 2026 | 58.5% | 32.1% | 5.2% | 2.3% | 0.67% | 0.67% | 0.46% |
| Feb 2026 | 61% | 27.3% | 6.7% | 3% | 0.72% | 0.86% | 0.45% |
| Mar 2026 | 56.8% | 31.1% | 7.6% | 2.8% | 0.67% | 0.67% | 0.37% |
| Apr 2026 | 62.1% | 27.8% | 5.6% | 2.5% | 0.87% | 0.74% | 0.4% |
| May 2026 | 58.2% | 31.9% | 5.2% | 2.9% | 0.82% | 0.56% | 0.38% |
| Jun 2026 | 53.5% | 36% | 5.9% | 2.6% | 0.92% | 0.63% | 0.43% |
| Jul 2026 | 62.3% | 27.9% | 5.6% | 2.5% | 0.74% | 0.6% | 0.33% |
| Aug 2026 | 63.2% | 28.4% | 4.6% | 2.1% | 0.73% | 0.61% | 0.34% |
| Sep 2026 | 58.5% | 32.1% | 5.2% | 2.3% | 0.82% | 0.69% | 0.31% |
How has the Logitech and WiiM comparison changed over the last 12 months?
3 findings
- WiiM was ahead of Logitech in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Logitech’s share of searches among bluetooth receiver brands worldwide moved from 0.8% to 0.69%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, WiiM’s share of searches among bluetooth receiver brands worldwide moved from 31.2% to 32.1%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for bluetooth receiver brands worldwide in September 2026?
2 changes
In September 2026, WiiM gained share of searches among bluetooth receiver brands worldwide, from 28.4% to 32.1%.
Estimated monthly branded searches for Logitech worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Logitech’s and WiiM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bluetooth receiver brands
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