Brandwave

How popular isWiiM?

In September 2026, people searched for WiiM by name about 74,000 times worldwide, about the same as the previous year. These searches made up 1.3% of all global bluetooth receiver brand searches, placing WiiM fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about bluetooth receiver brands, WiiM appeared in two of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

WiiM is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. YamahaShare of searches 70.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. LogitechShare of searches 25.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. FiiOShare of searches 2.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. WiiMShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. AudioengineShare of searches 0.21%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top bluetooth receiver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WiiM was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WiiM is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FiiO1st
  2. Audioengine2nd
  3. WiiM3rd
  4. Logitech4th
  5. Yamaha–
  6. Mpow–
  7. Bose–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Audioengine4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FiiO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WiiM2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Logitech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mpow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bluetooth receiver brands

5 answers

  • Asked ChatGPT

    “Which Bluetooth receiver brand should I buy?”

    1. 1FiiO

  • Asked ChatGPT

    “What are the best Bluetooth receiver brands?”

    1. 1FiiO
    2. 2WiiM
    3. 3Audioengine
    4. 4Logitech

  • Asked ChatGPT

    “What's the best Bluetooth receiver brand for home audio?”

    1. 1Audioengine
    2. 2FiiO
    3. 3WiiM

  • Searched Google, AI Overview

    “best bluetooth receiver”

    1. 1Audioengine

  • Searched Google, AI Overview

    “bluetooth audio receiver”

    1. 1Audioengine

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which bluetooth receiver brands compete with WiiM?

WiiM against bluetooth receiver brands worldwide, by month

Share of searches by month for Yamaha, Logitech, FiiO, WiiM. The figures are in the table below the chart.

View monthly share of searches table
MonthYamahaLogitechFiiOWiiMAudioengineMpowBose
Oct 202566.5%29.7%2.2%1.2%0.24%0.13%0.04%
Nov 202566.2%29.6%2.2%1.5%0.29%0.13%0.05%
Dec 202565.9%29.5%2.7%1.5%0.29%0.13%0.05%
Jan 202666%29.5%2.7%1.5%0.24%0.11%0.03%
Feb 202670.4%25.8%2.3%1%0.25%0.11%0.03%
Mar 202674.2%22.3%2%1.1%0.27%0.1%0.02%
Apr 202670.5%25.8%2.3%1%0.21%0.09%0.03%
May 202670.3%25.8%2.3%1.3%0.21%0.11%0.03%
Jun 202670.6%25.9%1.9%1.3%0.21%0.09%0.03%
Jul 202674%22.1%2.4%1.1%0.22%0.1%0.03%
Aug 202669.9%25.6%2.8%1.3%0.21%0.09%0.03%
Sep 202670.3%25.8%2.3%1.3%0.21%0.09%0.03%

  1. 1.Yamaha

    70.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Logitech

    25.8%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.FiiO

    2.3%

    Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  4. 4.WiiM

    1.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Audioengine

    0.21%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Mpow

    0.09%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bose

    0.03%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between WiiM and its closest rivals

Every comparison with WiiM

6 comparisons

How has branded search demand for WiiM changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WiiM worldwide held steady at 74K.
  • Across the 12 months ending September 2026, WiiM’s share of searches among bluetooth receiver brands worldwide held steady, from 1.2% to 1.3%.

How did search popularity change for bluetooth receiver brands worldwide in September 2026?

5 changes

  1. In September 2026, FiiO lost share of searches among bluetooth receiver brands worldwide, from 2.8% to 2.3%.

  2. Estimated monthly branded searches for Mpow worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  3. Estimated monthly branded searches for Bose worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

  4. Estimated monthly branded searches for Audioengine worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Logitech worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

How are WiiM’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using WiiM’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wiim

How the Brand Demand Index is measured

Who owns WiiM?

WiiM is owned by Linkplay. Brandwave does not track any other brands owned by Linkplay.

Do you work for WiiM? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

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