Living World vs MidWest Homes for Pets:Which is more popular by branded search?
In August 2026, Living World had more branded searches than MidWest Homes for Pets among small pet cages worldwide. Living World was estimated to have 40.5K branded searches compared to MidWest Homes for Pets’ 1.6K, and held a 33.3% Share of Search versus MidWest Homes for Pets’ 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Living World or MidWest Homes for Pets?
Compare the small pet cages shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Living World, MidWest Homes for Pets. The figures are in the table below the chart.
View monthly share of search table
| Month | Living World | Savic | PawHut | Ferplast | Kaytee | MidWest Homes for Pets |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 29.6% | 19.9% | 16.2% | 3.2% | 1.4% |
| Nov 2025 | 29.6% | 29.6% | 19.9% | 16.2% | 3.2% | 1.4% |
| Dec 2025 | 37.4% | 30.6% | 16.8% | 11.2% | 2.7% | 1.2% |
| Jan 2026 | 37.2% | 20.4% | 20.4% | 16.6% | 4% | 1.5% |
| Feb 2026 | 31.4% | 25.7% | 21.1% | 17.2% | 3.4% | 1.2% |
| Mar 2026 | 34.1% | 22.8% | 22.8% | 15.2% | 3.7% | 1.3% |
| Apr 2026 | 33.3% | 27.2% | 22.3% | 12.2% | 3.6% | 1.3% |
| May 2026 | 35.1% | 23.5% | 23.5% | 12.8% | 3.8% | 1.4% |
| Jun 2026 | 45.1% | 16.5% | 20.2% | 13.5% | 3.3% | 1.5% |
| Jul 2026 | 38% | 17% | 25.4% | 13.9% | 4.1% | 1.5% |
| Aug 2026 | 33.3% | 27.2% | 22.3% | 12.2% | 3.6% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Living World and MidWest Homes for Pets comparison changed over the last 12 months?
3 findings
- Living World was ahead of MidWest Homes for Pets in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Living World’s estimated Share of Search among small pet cages worldwide moved from 29.6% to 33.3%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 11 months ending August 2026, MidWest Homes for Pets’ estimated Share of Search among small pet cages worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for small pet cages worldwide in August 2026?
1 change
In August 2026, Living World lost estimated Share of Search among small pet cages worldwide, from 38% to 33.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Living World’s and MidWest Homes for Pets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Living World
1 branded search term
- living world
MidWest Homes for Pets
1 branded search term
- midwest homes for pets
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.